# Cloudinary

> AI-native image and video API platform for uploading, transforming, managing, optimizing and delivering visual media at scale.

Cloudinary is an image and video platform that covers uploading, storage, transformation, optimization, asset management and CDN delivery through APIs, SDKs and a web console. Founded in 2012, it offers developer APIs alongside digital asset management, workflow automation and moderation products. The company states that more than 4M developers and 13,000 brands use it.

## What It Is

Cloudinary is a media management and delivery service for websites and apps. Developers upload images and videos, then apply transformations such as resizing, cropping, format and quality changes, overlays and effects through URL parameters or API calls. Media is delivered through a CDN. The product line includes Image, Video, Assets (digital asset management), MediaFlows (low-code workflow automation) and Moderation.

## AI and Agent Capabilities

Cloudinary documents AI features including content-aware cropping, generative fill, restore, background replace, image generation, image-to-video, AI video analysis that produces timestamped visual transcripts, and auto-tagging. For agent workflows it provides MCP servers, agent skills (installable via `npx skills add cloudinary-devs/skills`), an AI Power Start prompt, and a Claimable Cloud flow in which an agent provisions a working account that a human later claims.

## Developer Tooling

SDKs cover Node.js, Python, PHP, Java, Ruby, .NET, Go, Dart, React, Vue, Angular, Next.js, iOS, Android, Flutter, React Native and Kotlin. Other tools include a CLI with browser OAuth login, an Upload Widget, Product Gallery, Video Player, Video Canvas for node-based video pipelines, a VS Code extension, and Next.js and React starter kits.

## Recent Updates

The August 31, 2026 release notes list an image_to_image generation endpoint that accepts reference images, Image to Video (Beta) opened to all accounts, the AI Video Analysis API (Beta), Video Canvas (Beta), Box, OneDrive and SharePoint sources in the Upload Widget, a People Search API, and new CLI install options.

## Features
- Image and video transformations via URL or API
- Automatic format and quality optimization
- CDN delivery
- AI content-aware cropping
- Generative fill, restore and background replace
- AI image generation with reference images
- Image to Video generation
- AI Video Analysis visual transcription
- Digital asset management with metadata and search
- Upload Widget, Product Gallery and Video Player
- MediaFlows workflow automation
- Brand-aligned moderation
- MCP servers and agent skills
- Claimable Cloud account provisioning for AI agents
- CLI and VS Code extension

## Integrations
AWS, Shopify, Contentful, WordPress, Figma, Syndigo, Zapier, n8n, Make, Cursor, Claude, Codex, Netlify, Salesforce, HubSpot, Mailchimp, Sanity, Storyblok, Contentstack

## Platforms
LINUX, ANDROID, IOS, WEB, API, VSC_EXTENSION, DEVELOPER_SDK, CLI

## Pricing
Freemium — Free tier available with paid upgrades

## Links
- Website: https://cloudinary.com
- Documentation: https://cloudinary.com/documentation
- Repository: https://github.com/cloudinary-devs/skills
- EveryDev.ai: https://www.everydev.ai/tools/cloudinary