# fal.ai > fal.ai is a generative AI platform offering fast, scalable inference and custom model deployment with serverless GPU infrastructure for media generation and AI applications. fal.ai is a generative AI platform designed to provide fast, reliable, and cost-efficient AI inference and deployment services. Founded in 2021 by industry veterans from Coinbase and Amazon, fal.ai focuses on accelerating generative media applications by offering serverless GPU infrastructure, custom model hosting, and enterprise-grade security. The platform supports a wide range of generative media models including video, image, and audio, enabling developers to build scalable AI-powered creative tools. Key features include: - **Serverless GPU Infrastructure**: Deploy and scale AI workloads on-demand with access to high-performance GPUs like H100 and A100, billed competitively by usage. - **Generative Media APIs**: Access over 600 generative media models for video, image, and audio generation with support for custom fine-tunes, LoRAs, and ControlNets. - **Enterprise Solutions**: Custom model training, private model hosting, dedicated infrastructure, SOC2 certification, and enhanced security features including SSO and user management. - **Cost-Effective Pricing**: Pay-per-use pricing model ensures you only pay for the compute power and output you consume, with transparent pricing for GPU hours and model API usage. - **Developer Friendly**: Comprehensive documentation, model gallery, and support for deploying your own models or using pre-built ones. To get started, visit the website to explore available models and documentation. Sign up to access the API and serverless GPU infrastructure, and contact the sales team for enterprise solutions or custom deployments. ## Features - Serverless GPU infrastructure for scalable AI workloads - Access to 600+ generative media models - Custom model hosting and training - Enterprise-grade security and compliance - Pay-per-use pricing model ## Integrations Custom fine-tunes, LoRAs, ControlNets, SSO identity providers ## Platforms WEB, API ## Pricing Paid ## Links - Website: https://fal.ai - Documentation: https://fal.ai/docs - Repository: https://github.com/fal-ai - EveryDev.ai: https://www.everydev.ai/tools/fal-ai