# Google Flow > Google Flow is an AI-powered generative media tool from Google Labs for creating and experimenting with video and creative content. Google Flow is a generative media tool developed by Google Labs, designed to let users create, explore, and experiment with AI-powered video and creative content. It is part of Google Labs' suite of experimental AI products, giving early access to cutting-edge generative technology before it reaches mainstream Google products. Flow enables users to bring their creative visions to life using Google's latest AI models, with a focus on video generation and multimodal creativity. As a Labs experiment, it invites users to provide direct feedback to the teams building it, helping shape the future of AI-powered media tools. - **AI Video Generation**: *Use Flow to generate video content from prompts, leveraging Google's latest generative AI models.* - **Generative Media Experimentation**: *Explore creative possibilities at the intersection of human imagination and AI, including visual storytelling and dynamic content creation.* - **Early Access**: *As a Google Labs experiment, Flow gives eligible users a first look at emerging AI capabilities before they are broadly released.* - **Direct Feedback Loop**: *Users can share feedback directly with the Google Labs team, influencing how the tool evolves and scales.* - **Community Integration**: *Connect with a community of AI explorers through Google Labs' Discord, newsletter, and social channels to share experiences and learn from others.* - **No Installation Required**: *Access Flow directly through the Google Labs web platform — no downloads or special hardware needed.* ## Features - AI video generation - Generative media creation - Prompt-based content creation - Early access to Google AI experiments - Direct feedback to development teams - Community access ## Integrations Google Labs, Google AI models ## Platforms WEB ## Pricing Free ## Links - Website: https://labs.google/fx/tools/flow - Documentation: https://labs.google/experiments - EveryDev.ai: https://www.everydev.ai/tools/google-flow