# HireOtto Google Ads MCP > An MCP server that connects AI agents and LLMs to Google Ads, enabling natural language management of campaigns, ad groups, keywords, and performance reporting. HireOtto Google Ads MCP is a Model Context Protocol (MCP) server that bridges AI assistants and LLMs directly to the Google Ads API. It allows users to manage Google Ads campaigns, ad groups, keywords, and budgets through natural language commands without leaving their AI environment. The tool is designed for marketers, agencies, and developers who want to automate and streamline Google Ads workflows using AI agents. - **Google Ads API Integration** — *Connect your AI agent or LLM directly to Google Ads to read and write campaign data in real time.* - **Campaign Management** — *Create, update, pause, and delete campaigns, ad groups, and ads using natural language instructions.* - **Keyword Management** — *Add, remove, or modify keywords and match types across ad groups without manual UI navigation.* - **Budget Control** — *Adjust daily budgets and bidding strategies through conversational commands.* - **Performance Reporting** — *Retrieve metrics such as impressions, clicks, conversions, and cost directly within your AI workflow.* - **MCP Protocol Support** — *Implements the Model Context Protocol standard, making it compatible with Claude, and other MCP-compatible AI clients.* - **Easy Setup** — *Configure the MCP server with your Google Ads credentials and connect it to your preferred AI assistant to get started.* ## Features - Google Ads API integration - Campaign creation and management - Ad group management - Keyword management - Budget and bidding control - Performance reporting - MCP protocol support - Natural language Google Ads control ## Integrations Google Ads, Claude, MCP-compatible AI clients ## Platforms API, CLI ## Pricing Freemium — Free tier available with paid upgrades ## Links - Website: https://www.hireotto.com/googleadsmcp - Documentation: https://www.hireotto.com/googleadsmcp - EveryDev.ai: https://www.everydev.ai/tools/hireotto-google-ads-mcp