# Jina AI > Search AI platform providing embeddings, rerankers, readers, and small language models for building powerful search applications. Jina AI is a search AI company that provides foundational tools for building powerful search applications. The platform offers embeddings, rerankers, readers, and small language models that deliver highly relevant, grounded, multimodal, and multilingual search results. Founded in 2020 and acquired by Elastic in 2025, Jina AI serves businesses and developers looking to enhance their search capabilities with AI-powered solutions. - **Reader API** enables reading URLs and fetching clean, LLM-ready content from web pages, processing URLs within 2 seconds and handling complex or dynamic pages reliably - **Embeddings** provide vector representations for text and multimodal content, enabling semantic search and similarity matching across multiple languages - **Reranker** improves search relevance by re-ordering search results based on semantic understanding and context - **Web Search** allows searching the web via `s.jina.ai` to get SERP results directly - **Local File Processing** supports uploading and processing local PDF and HTML files with reference URL specification for better parsing - **Pre-run JavaScript** executes preprocessing JS code for handling dynamic content before extraction - **Redirect Resolution** offers configurable options to follow redirect chains to final destination URLs - **SOC 2 Compliance** ensures enterprise-grade security with Type 1 and Type 2 certification from AICPA To get started, obtain an API key from the Jina AI website. The platform offers a token-based pricing model where you can top up tokens as needed. Free tokens are available for non-commercial experimentation without requiring a credit card. The Reader API can be accessed via simple URL patterns like `r.jina.ai` for reading content and `s.jina.ai` for web search, making integration straightforward for developers building LLM applications, RAG systems, or search-enhanced products. ## Features - Reader API for URL content extraction - Embeddings for semantic search - Reranker for search result optimization - Web search API - Local PDF and HTML file processing - Pre-run JavaScript execution - Redirect resolution - Multimodal support - Multilingual support - SOC 2 Type 1 & 2 compliance - MCP integration ## Integrations LLM providers, RAG systems, Search applications, MCP ## Platforms WEB, API ## Pricing Open Source, Free tier available ## Links - Website: https://jina.ai - Documentation: https://jina.ai/serve/ - Repository: https://github.com/jina-ai/serve/ - EveryDev.ai: https://www.everydev.ai/tools/jina-ai