# Luma AI > AI-powered video and image generation platform with Dream Machine, Ray3, and Photon models for production-ready creative content. Luma AI is an advanced AI video and image generation platform that enables creators to produce production-ready visual content with precision, speed, and control. The platform offers Dream Machine, a comprehensive creative tool available on iOS and web, powered by state-of-the-art multimodal models including Ray3 and Photon for high-fidelity video and image generation. **Key Features:** - **Dream Machine** - The flagship creative platform for ideating, visualizing, and creating videos using powerful image and video models, available on iOS and web applications - **Ray3 Model** - The world's first reasoning video model with HDR capabilities, designed for storytelling with precise keyframe and character reference controls - **Ray3 Modify** - Enables hybrid AI production workflows for editing and reimagining videos with high-fidelity consistency for acting and performances - **Photon Model** - Creative, intelligent, and personalizable image generation model delivering ultra-high quality with 10x higher cost efficiency - **Text to Video** - Generate videos directly from text prompts with various resolution and duration options - **Image to Video** - Transform static images into dynamic video content with AI-powered animation - **Video to Video** - Edit and transform existing videos using AI capabilities - **Reframe** - Adjust video aspect ratios and compositions intelligently - **4K Upscaling** - Enhance video resolution up to 4K with HDR support on premium plans - **Commercial Licensing** - Plus and higher tiers include commercial use rights without watermarks - **API Access** - Build and scale creative products with high-quality video and image generation through the Luma API **Getting Started:** To begin using Luma AI, visit the Dream Machine web application or download the iOS app. Sign up for a free account to access limited usage with draft resolution. Explore text-to-video and image-to-video generation features. Upgrade to paid plans for increased credits, higher resolution output, HDR support, and commercial licensing. Developers can integrate Luma AI capabilities into their applications through the API for scalable creative solutions. ## Features - Text to Video Generation - Image to Video Generation - Video to Video Transformation - Ray3 Reasoning Video Model - Ray3 Modify for Hybrid AI Production - Photon Image Generation Model - 4K Upscaling with HDR - Keyframe Controls - Character Reference Controls - Reframe Tool - Draft Mode - Commercial Licensing - API Access - iOS App - Web Application ## Integrations iOS, Web Browser, Luma AI API ## Platforms WEB, IOS, API ## Pricing Freemium — Free tier available with paid upgrades ## Links - Website: https://lumalabs.ai/ - Documentation: https://lumalabs.ai/api - EveryDev.ai: https://www.everydev.ai/tools/luma-ai