# Marketing Skills for AI Agents

> A collection of 40+ open-source AI agent skills for marketing tasks including CRO, copywriting, SEO, analytics, and growth engineering, compatible with Claude Code, Codex, and Cursor.

Marketing Skills for AI Agents is an open-source collection of markdown-based skills built by Corey Haines, designed to give AI coding agents specialized marketing knowledge and workflows. Published under the MIT license and installable via a single `npx` command, it targets technical marketers and founders who want their AI agents to apply marketing best practices automatically. The repository reports 34,000+ GitHub stars and is actively maintained, with the latest release (v2.5.1) published in June 2026.

## What It Is

Marketing Skills is a structured library of markdown files — called "skills" — that encode marketing frameworks, workflows, and best practices for AI agents to consume. When added to a project, agents like Claude Code, OpenAI Codex, Cursor, or Windsurf can recognize marketing tasks and apply the appropriate skill automatically. The library covers 40+ distinct marketing domains, from conversion rate optimization and copywriting to SEO, paid ads, analytics, and revenue operations.

## How Skills Work Together

The library is architected around a central `product-marketing` skill that every other skill reads first. This ensures the agent understands the product, audience, and positioning before executing any task. Skills are organized into seven functional clusters:

- **Conversion Optimization**: `cro`, `signup`, `onboarding`, `popups`, `paywalls`
- **Content & Copy**: `copywriting`, `copy-editing`, `cold-email`, `emails`, `social`, `image`
- **SEO & Discovery**: `seo-audit`, `ai-seo`, `programmatic-seo`, `site-architecture`, `competitors`, `schema`
- **Paid & Distribution**: `ads`, `ad-creative`
- **Measurement & Testing**: `analytics`, `ab-testing`
- **Growth Engineering**: `co-marketing`, `free-tools`, `referrals`, `churn-prevention`
- **Strategy & Sales**: `marketing-ideas`, `marketing-psychology`, `launch`, `pricing`, `revops`, `sales-enablement`

Skills also cross-reference each other — for example, `copywriting` links to `cro` and `ab-testing`, while `customer-research` feeds into `copywriting`, `cro`, and `competitors`.

## Installation and Setup

The recommended installation path is a single CLI command: `npx skills add coreyhaines31/marketingskills`, which installs all 40 skills into `.agents/skills/` and symlinks into `.claude/skills/` for Claude Code compatibility. Five additional installation methods are supported:

- Claude Code plugin system (`/plugin install marketing-skills`)
- Git clone and copy
- Git submodule
- Fork and customize
- SkillKit for multi-agent environments (Claude Code, Cursor, Copilot)

Individual skills can also be installed selectively using the `--skill` flag.

## Update: v2.5.1 and the v2.0 Rename

The project reached v2.5.1 as of June 2026. The v2.0 release was a significant restructuring that renamed 17 skills (e.g., `page-cro` → `cro`, `analytics-tracking` → `analytics`) and consolidated `page-cro` and `form-cro` into a single `cro` skill. The context file also moved from `.claude/` to `.agents/` and was renamed from `product-marketing-context.md` to `product-marketing.md`. The v2.5.x series adds cross-references between skills for better inter-skill coordination.

## Audience and Ecosystem

The project is built for technical marketers and founders comfortable with the terminal and AI coding agents. Corey Haines also maintains related resources: Conversion Factory (a CRO and growth agency), Swipe Files (a marketing newsletter), AI Marketing Training, Magister (an autonomous AI marketing agent), and a companion guide called Coding for Marketers for those new to the terminal. Contributions via pull requests and issues are explicitly welcomed.

## Features
- 40+ marketing skills for AI agents
- Conversion rate optimization (CRO) skill
- Copywriting and copy-editing skills
- SEO audit, AI SEO, and programmatic SEO skills
- Analytics and A/B testing skills
- Cold email and email sequence skills
- Paid ads and ad creative skills
- Social media content skills
- Churn prevention and onboarding skills
- Revenue operations and sales enablement skills
- Product marketing context document as shared foundation
- Skills cross-reference each other for coordinated workflows
- CLI install via npx skills
- Claude Code plugin system support
- Git submodule and fork-and-customize options
- SkillKit multi-agent support
- MIT licensed and open source
- Works with Claude Code, OpenAI Codex, Cursor, Windsurf

## Integrations
Claude Code, OpenAI Codex, Cursor, Windsurf, SkillKit, Agent Skills spec

## Platforms
IOS, API, CLI

## Pricing
Open Source

## Version
v2.5.1

## Links
- Website: https://marketing-skills.com
- Documentation: https://github.com/coreyhaines31/marketingskills
- Repository: https://github.com/coreyhaines31/marketingskills
- EveryDev.ai: https://www.everydev.ai/tools/marketing-skills-for-ai-agents