# MoEngage

> Insights-led customer engagement platform with Sherpa AI for cross-channel messaging, journey orchestration, analytics, and web/app personalization.

MoEngage is a cross-channel customer engagement platform for marketers and product teams. It combines real-time analytics, journey orchestration, and AI-driven personalization (Sherpa) to deliver targeted messages across email, push, in-app, SMS, WhatsApp, and web. Teams use a visual flow builder to design multi-step journeys, optimize content automatically, and run experiments. MoEngage also provides SDKs and APIs to capture events, user attributes, and handle deep links on mobile apps, plus web personalization with a WYSIWYG editor and server-side transactional messaging (Inform). Enterprise features include data-residency options, role-based access, IP allow-listing, and regional data centers.

## Features
- Visual journey builder for multi-step, multi-channel campaigns
- Cross-channel messaging: email, push, in-app, SMS, WhatsApp, web
- Sherpa AI for predictive segmentation, send-time, and content optimization
- Behavioral analytics: funnels, cohorts, retention, user paths
- Web & app personalization with WYSIWYG editor
- Transactional messaging (Inform) with logging and channel fallback
- Real-time segmentation and affinity-based targeting
- A/B and multivariate testing with auto-traffic allocation
- Event and attribute tracking via SDKs and REST APIs
- Role-based access controls and audit features
- Regional data centers and data residency options
- Deep linking and attribution support

## Integrations
Segment, RudderStack, Salesforce, Mixpanel, Amplitude, mParticle, Snowflake, AWS, Twilio, AppsFlyer, VWO

## Platforms
WEB, API, ANDROID, IOS, DEVELOPER_SDK

## Pricing
Open Source, Free tier available

## Links
- Website: https://www.moengage.com/
- Documentation: https://developers.moengage.com/hc/en-us
- Repository: https://github.com/moengage
- EveryDev.ai: https://www.everydev.ai/tools/moengage