# Prismic

> Headless CMS and agentic web platform where teams and AI agents build, edit, and publish on-brand website pages using reusable slices.

Prismic is a headless CMS that Prismic describes as an agentic web platform, where marketing teams and AI agents create on-brand pages from reusable page sections called slices. Marketers use a visual Page Builder, while developers define content models in code and connect sites built with Next.js, Nuxt, or SvelteKit. Prismic MCP is listed in the Claude and ChatGPT plugin stores.

## What It Is

Prismic separates content from presentation: content is delivered through an API, and developers define page types, fields, and slices in code. Marketers then assemble pages visually with drag and drop, live editing, preview, and variations, without waiting on developers. The vendor notes an initial technical setup is required.

## How the AI workflow works

Any MCP-enabled AI tool, such as Claude or ChatGPT, can be connected to a Prismic repository. The homepage describes three steps: connect, draft (prompt new pages, rewrite content, or update existing pages using the site's existing structure), and review in Prismic before publishing. Listed use cases include adapting a source page across locales, bulk-updating many pages, auditing content for broken links or outdated promos, and migrating sites with an agent. Changes are tracked and can be rolled back.

## Developer tooling

Developers can install a Prismic AI skill so agents such as Claude, Cursor, and Codex can use the Prismic CLI to initialize projects, configure repositories, model content, generate slices, and start a local development environment. The Type Builder provides visual content modeling that syncs to the local project, with automatic TypeScript types. Other documented pieces include a CDN-backed API, a Migration API, Imgix-based image optimization, SDKs, and isolated environments.

## Editorial and publishing features

The site lists localization, a media library, user roles, scheduled releases, SEO controls, revision history, search, and preview before publishing.

## Features
- Visual Page Builder with drag and drop and live editing
- Reusable slices with variations and shared slice libraries
- MCP connection for Claude, ChatGPT, and other MCP-enabled AI tools
- Bulk page updates and content audits via prompts
- Locale adaptation of pages
- Agent-assisted migration to Prismic
- Prismic CLI and AI skill for Claude, Cursor, and Codex
- Type Builder visual content modeling with automatic TypeScript types
- CDN-backed content API
- Migration API
- Built-in image optimization via Imgix
- Preview, scheduled releases, and revision history
- Localization, media library, and user roles
- Isolated environments

## Integrations
Claude, ChatGPT, Cursor, Codex, Next.js, Nuxt, SvelteKit, Imgix, MCP

## Platforms
WEB, API, CLI, DEVELOPER_SDK

## Pricing
Freemium — Free tier available with paid upgrades

## Links
- Website: https://prismic.io
- Documentation: https://prismic.io/docs
- EveryDev.ai: https://www.everydev.ai/tools/prismic