# The Brief

> AI marketing platform that creates, publishes, tests and optimizes static, animated and UGC video ads at scale with integrations, DAM and API access.

The Brief is an AI advertising platform that creates static, animated and UGC video ads, publishes them across ad networks, and automates creative optimization workflows. It combines generative video and multimodal analysis with campaign-level automation so teams can produce hundreds of ad variations quickly and measure performance. The platform includes asset management, integrations, ad serving, A/B testing and enterprise controls to support marketing and agency workflows.

- **AI ad creation** — Generate static, animated and UGC-style video and creative variants using built-in generative models; start by uploading brand assets and selecting templates to produce multiple variations.
- **Video generation** — Create flagship video assets with the platform's video model and convert static designs into animated ads; use brand kits to maintain visual consistency.
- **Ad serving & delivery** — Publish and serve ads across 25+ ad networks and manage delivery from the platform; connect ad accounts and configure distribution settings to deploy campaigns.
- **Automated A/B testing** — Run multivariate tests and automatically identify high-performing creative; enable automated optimization to scale winners.
- **Analytics & reporting** — Access campaign reports and performance analytics to inform creative decisions; review results in the platform's dashboard.
- **Digital Asset Management (DAM) & Brand Kits** — Store brand guidelines and assets centrally and apply them to generated creatives to ensure consistency.
- **Integrations & API** — Connect Shopify, Meta, Zapier, cloud storage, and other tools, or use the public API and white-label options to embed workflows.
- **Enterprise controls & compliance** — Use SSO, custom roles, user groups and support for compliance audits including ISO 20000-1, ISO 27001 and ISO 9001.
- **Onboarding & support** — Start with a trial to explore features; enterprise plans include onboarding, priority support and dedicated account management.

## Features
- Create static, animated and UGC video ads with AI
- Publish and serve ads to 25+ ad networks
- Automated A/B testing and creative optimization
- Digital Asset Management and Unlimited Brand Kits
- SSO, custom roles, user groups and enterprise compliance
- API access and white-label options
- Integrations with Shopify, Meta and Zapier
- Reports & analytics for ad delivery and performance

## Integrations
Shopify, Meta, Google Ads, CM360, DV360, Zapier, Google Drive, Dropbox, Bynder, Frontify, Orange Logic, Veeva, Figma, Photoshop

## Platforms
WEB, API

## Pricing
Freemium — Free tier available with paid upgrades

## Links
- Website: https://www.thebrief.ai/
- Documentation: https://help.thebrief.ai/
- EveryDev.ai: https://www.everydev.ai/tools/the-brief