1stCollab Inc.
1stCollab is the first fully-automated, ROI-optimized influencer marketing platform that helps brands test, optimize, and scale influencer programs through AI-powered matching and end-to-end automation.
At a Glance
- D2C Brands
- E-commerce Startups
- Influencer Agencies
- Individual Creators
AI Tools by 1stCollab Inc.
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1stCollab
AI Influencer Discovery Platform
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Latest News
1stCollab raises Early Stage VC round
Introducing 1stCollab: Automated Influencer Marketing Platform
Y Combinator Demo Day Favorites: 1stCollab
1stCollab joins Y Combinator Winter 2023 Batch
Products & Services
AI-powered marketplace connecting brands with creators for ROI-optimized campaigns.
End-to-end automation of outreach, negotiations, contracting, and payments.
Free tools for tracking engagement on TikTok, Instagram, and YouTube.
Market Position
Differentiated by full automation and a focus on performance-optimized ROI, moving beyond simple discovery to handle the entire campaign lifecycle.
Leadership
Founders
Leon Lin
Co-Founder & CEO. Previously Head of Discovery Product at Pinterest (2013-2022), where he led feed and recommendation systems. Stanford University MS/BS in Computer Science.
Carina Cater
Co-Founder. Previously Head of Influencer Marketing at Whatnot, Senior Manager at Robinhood, and Influencer & Affiliate Marketing Lead at Curology.
Andrew Liu
Co-Founder. Previously Tech Lead and Staff Software Engineer at Coupang and Pinterest. UC Berkeley graduate.
Varun Bansal
Co-Founder. Previously worked at Pinterest in engineering and product capacities. Experience at early-stage tech companies.
Executive Team
Leon Lin
Co-Founder & CEO
Ex-Pinterest Head of Discovery Product.
Carina Cater
Co-Founder
Ex-Whatnot Head of Influencer Marketing.
Board of Directors
Founding Story
Founded by a team from Pinterest and Whatnot to solve the fragmentation and lack of ROI tracking in influencer marketing by creating an automated, performance-driven marketplace.
Business Model
Revenue Model
Commission-based / Performance-based (typically 20% of creator spend) and subscription tiers.
Pricing Tiers
Unlimited influencer tracking, 10 discovery searches, 10 recommended creators.
Minimum $5,000/month spend. Includes complete campaign management, unlimited search, and 24/7 Slack support.
For brands spending $1M+ annually. Includes bulk discounts and performance benchmarks.
Tailored solutions with dedicated analysis and insights.
Target Markets
- D2C Brands
- E-commerce Startups
- Influencer Agencies
- Individual Creators
- Performance influencer marketing
- Brand discovery and outreach
- Influencer campaign scaling
- Automated payments and contracting
- Framer