AB Tasty
AB Tasty is a global leader in experience optimization, providing a unified platform for A/B testing, personalization, and product optimization to help brands create seamless digital journeys.
At a Glance
AI Tools by AB Tasty
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AB Tasty
AI Experimentation Platform
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Latest News
VWO and AB Tasty Join Forces to Redefine the Future of Digital Experience Optimization
AB Tasty launches Evi, agentic AI tool for marketing experimentation
AB Tasty Announces One Platform: Unified Client and Server-Side Experimentation
AB Tasty Launches on Shopify App Store for Seamless E-commerce Optimization
Products & Services
Client-side A/B and split testing platform for marketing and CRO teams.
Advanced segmentation and content tailoring, including EmotionsAI for psychographic targeting.
Feature management and server-side experimentation for product and engineering teams.
Unified platform for both client-side and server-side experimentation.
Market Position
Leader in Enterprise G2 Grid for A/B testing. Differentiated by its 'One Platform' approach and AI-first experimentation (Evi).
Leadership
Founders
Alix de Sagazan
Co-founder and CEO. Childhood friend of RĂ©mi Aubert. Background in web analytics. Board member at The Galion Project and investor at Side Capital.
RĂ©mi Aubert
Co-founder and Co-CEO. Previously co-founded Liwio, a pioneering web analytics consulting agency in France. Board member at The Galion Project and Fairjungle.
Executive Team
Alix de Sagazan
CEO & Co-founder
Focused on global strategy and US expansion. Based in New York.
RĂ©mi Aubert
Co-CEO & Co-founder
Serial entrepreneur in the user experience space. Based in Paris.
Board of Directors
Founding Story
Founded by childhood friends Alix de Sagazan and RĂ©mi Aubert, AB Tasty started as a web analytics consulting agency. They pivoted to build a software platform to empower marketers to run experiments independently of engineering teams.
Business Model
Revenue Model
SaaS subscription model based on monthly traffic volume (sessions/pageviews) and selected modules.
Pricing Tiers
Core experimentation and personalization features for growing teams.
Advanced optimization, audience targeting, and third-party integrations.
Full platform access including server-side experimentation, advanced security, and premium support.
Target Markets
- E-commerce
- Retail
- Travel
- Hospitality
- Media
- Financial Services
- Conversion Rate Optimization
- User Experience Testing
- Product Feature Rollouts
- Personalized Marketing Campaigns
- LVMH
- Puma
- Disney
- McDonald's