Adalo
Adalo builds visual, no-code tools that let people without technical backgrounds design, build, and launch database-driven native iOS, Android, and web apps. Its stated mission is to empower makers to bring their ideas to life without requiring code or permission.
At a Glance
- Founders and entrepreneurs
- Small and medium-sized businesses
- Freelancers and app-development agencies
- Enterprise teams seeking custom internal or customer-facing applications
- +1 more
AI Tools by Adalo
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Adalo
No Code AI App Builder
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Latest News
Adalo launches Ada, an AI builder that generates complete multi-screen native apps and lets makers direct changes visually on the canvas.
Adalo 3.0 announced as delivered: infrastructure overhaul, faster rendering, optimized backend services, database indexing, X-Ray, React Native upgrades, and bring-your-own-database work.
Adalo published a product and infrastructure update covering performance, platform improvements, and CTO Jason Gilmore's technical direction.
James Crennan introduced himself as Adalo's new CEO and outlined a planned investment in the product, staffing, and maker experience.
Products & Services
Visual multi-screen, drag-and-drop builder for database-driven web, native iOS, and native Android apps from one project; includes a hosted Postgres database, previewing, responsive web publishing, app-store publishing, custom actions, templates, analytics, and integrations.
AI building and editing experience with Magic Start for generating an app from a plain-language description, Magic Add for extending an existing app, and X-Ray for finding performance issues. It works directly on Adalo's visual canvas and is included across plans.
Adalo's team designs, builds, deploys, and maintains custom branded native iOS, Android, and web apps for organizations.
Enterprise-oriented offering linked from Adalo's pricing page for existing businesses.
Market Position
Adalo positions itself as a visual no-code platform that combines AI generation with a true multi-screen canvas and one project that publishes to web plus native iOS and Android. Compared with Bubble, Glide, Softr, SAP Build Apps/AppGyver, and FlutterFlow, its differentiators are native app-store output, an included relational database, visual control over every screen, and flat plans without per-action metering; its tradeoff is a more opinionated no-code environment than code-first tools.
Leadership
Founders
David Adkin
Designer and entrepreneur; previously worked as a lead product designer at a startup. He was Adalo's co-founder and CEO during its early growth and led the company's product/design vision.
Ben Haefele
Product-focused co-founder who has publicly represented Adalo's component/platform-building work and helped shape the product for non-technical makers.
Jeremy Blalock
Engineering-focused co-founder who helped build Adalo's technical foundation and no-code app-development platform.
Executive Team
James Crennan
Chief Executive Officer
Joined as CEO in September 2024 and has described priorities around product quality, performance, and support; he also serves as chairman in Adalo's community announcements.
Jason Gilmore
Chief Technology Officer
Adalo's CTO; leads technical and infrastructure work, including the Adalo 3.0 performance overhaul and bring-your-own-database direction.
Board of Directors
Founding Story
Adalo was started in St. Louis in 2018 by David Adkin, Ben Haefele, and Jeremy Blalock to remove the technical barrier that kept most people from turning useful ideas into software. The founders' initial vision was an app builder as approachable as making a slide deck: a visual, no-code canvas that could produce real mobile apps rather than prototypes only.
Business Model
Revenue Model
Tiered SaaS subscriptions for app building and publishing, with a free plan for building/testing and paid monthly or annual plans for publishing, editors, integrations, collaboration, and enterprise needs. Adalo also sells full-service custom app design/build/maintenance through its enterprise offering. Listed plans emphasize flat pricing rather than usage-based overages.
Pricing Tiers
500 records per app, unlimited screens and test apps, one editor, hosted Postgres, unlimited app actions, previewing, and Ada beta access.
One published app, web publishing, automated app-store publishing, custom domain, custom fonts, no Adalo branding, one editor, and Ada.
Two published apps, five editors, custom integrations/actions, design versions, geolocation, analytics, formulas, push notifications, and Ada.
Five published apps, ten editors, priority support, Xano integration, App & Collections API, version history, white labeling, and Ada.
Target Markets
- Founders and entrepreneurs
- Small and medium-sized businesses
- Freelancers and app-development agencies
- Enterprise teams seeking custom internal or customer-facing applications
- Organizations in healthcare, education, commerce, events, services, and other workflow-heavy industries
- Startup MVPs and founder-built products
- Small-business customer portals, booking systems, marketplaces, CRMs, and rental apps
- Internal tools, field-team workflows, dashboards, and approval processes
- Agencies and freelancers delivering client apps
- Database-driven consumer mobile and web applications
- Enterprise custom apps and legacy-system/API front ends
- BoozApp, a liquor-price transparency app that Adalo says grew to more than 200,000 users and was acquired by BAXUS
- HealthLink, a telehealth platform featured in Adalo's startup case studies
- Lloyd, whose non-technical co-founders launched publicly on Product Hunt after building with Adalo