agents-txt
To provide a declarative capability discovery layer for AI agents, enabling automated interaction via standardized protocols for payments, auth, and tools.
At a Glance
- SaaS Platforms
- E-commerce Merchants
- Content Publishers
- AI Agent Frameworks
AI Tools by agents-txt
(1)agents.txt
Open Spec for Agent Discovery
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Latest News
agents.txt 1.0 Stable Specification Published
HERALD Tooling for Agents.txt reaches 1.0
Cloudflare introduces Agent Readiness score for all domains
DreamHost adds support for agents.txt regulating AI interactions
Products & Services
Plain-text capability declaration format for web roots.
JSON-LD structured catalog for rich capability metadata.
CLI and library for generating discovery files on every build.
Public audit and scanning tool for agentic standards compliance.
Market Position
The primary industry standard for positive capability discovery, contrasting with restrictive/defensive bot-policy files.
Leadership
Founders
Brendan Irvine-Broque
Sr Director of Product at Cloudflare; previously at Google. Leads Cloudflare's Agents initiative.
André Jesus
Systems Engineer at Cloudflare. Expert in agentic infrastructure and the Agent Readiness score.
hsologarcia
Specification Author and Maintainer. Developer of the HERALD agent-discovery generator.
Executive Team
Brendan Irvine-Broque
Product Lead
Director of Product for Workers & Agents at Cloudflare.
André Jesus
Technical Lead
Systems Engineer at Cloudflare focusing on the Agentic Web.
Board of Directors
Founding Story
The project was initiated to fill the gap in the web's machine-readable layers. While Layer 1-3 (robots.txt, sitemaps, llms.txt) covered access and content, there was no standard for agents to discover site capabilities like payments or MCP servers.
Business Model
Revenue Model
Open standard (CC0); Ecosystem monetization through partner platforms like Cloudflare and xpay.sh.
Pricing Tiers
The spec is public domain via CC0.
Used for testing x402/MPP wire shapes on the reference deployment.
Target Markets
- SaaS Platforms
- E-commerce Merchants
- Content Publishers
- AI Agent Frameworks
- Autonomous AI Agent discovery of site tools
- Automated payment negotiation for content/APIs
- Machine-to-machine authentication discovery
- Capability advertising for MCP-native agents
- DreamHost
- xpay.sh
- SashiDo
- Cloudflare