Airtable

San Francisco, CAFounded 2012

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Airtable is an AI-native no-code app platform that empowers people to bring their creative visions to life and helps organizations achieve their most ambitious goals with greater agility by democratizing software development for knowledge workers.

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Founding Story

Founded in 2012 by Howie Liu after he sold Etacts to Salesforce. Liu observed at Salesforce that most people used spreadsheets for organization rather than numerical analysis, and that enterprise applications were essentially basic workflows built on databases. He wanted to democratize software development by bridging the gap between limited spreadsheets and complex enterprise applications. The company developed behind closed doors for two years before launching an invite-only open beta in 2014. The first prototype was pitched to investor Ashton Kutcher in a trailer on the Warner Bros. lot. Liu's vision was to reinvent the spreadsheet entirely and empower non-technical users to build their own applications.

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Leadership

Founders

Howie Liu

Previously founded Etacts, a YCombinator-backed CRM for email platform that was acquired by Salesforce in 2010. Served as Product Manager at Salesforce for one year before founding Airtable. Described as an engineer, designer, and business person.

Andrew Ofstad

Former Google employee who spearheaded the redesign of Google Maps and was a product manager for Android.

Emmett Nicholas

Senior engineering leader responsible for technical architecture. Previously a founding engineer at Stack Overflow and software engineer at Microsoft.

Executive Team

Howie Liu

Co-founder and CEO

Founded Etacts (acquired by Salesforce in 2010) and served as Product Manager at Salesforce before founding Airtable in 2012.

Andrew Ofstad

Co-founder

Former Google employee who led the redesign of Google Maps and was a product manager for Android. Currently leads long-term product bets at Airtable.

Business Model

Revenue Model

Software-as-a-Service (SaaS) subscription model based on per-seat pricing with tiered plans. Operates on a freemium model to drive individual adoption within companies, combined with product-led and sales-assisted growth for enterprise customers. Additional revenue from AI Credits and Portals add-ons.

Pricing Tiers

Free

1,200-2,000 records per base, 2GB attachment storage, 2-week revision history, limited features, no Blocks, basic automations

Team

$20 per seat/month (billed annually) or $24/month (billed monthly)

50,000 records per base, 20GB attachment storage per base, 6-month revision history, standard automations, standard sync integrations, Gantt and timeline views

Business

$45 per seat/month (billed annually) or $54/month (billed monthly)

125,000 records per base, 100,000 automation runs, 100GB attachment storage per base, 3-year revision history, admin panel, SAML-based SSO, extensions, verified data, two-way sync

Enterprise Scale

Custom pricing (contact sales)

500,000+ records per base, 500,000 automation runs, 1,000GB attachment storage, unlimited revision history, Enterprise Hub, audit logs, data loss prevention (DLP), HyperDB, app sandbox, dedicated support

Portals Add-on

$120-$150 per month for 15 guests

Guest access management for external users

AI Credits

Starting at $120/month for 10,000 credits

Advanced AI capabilities and agent usage

Nonprofit Plan

Special discounted pricing

Available for nonprofit organizations

Education Plan

Special discounted pricing

Available for educational institutions

Private company. Valuation fell from $11.7 billion to approximately $4 billion on secondary markets as of late 2025 (66% decrease). No public IPO plans announced.