Airtable
Airtable is an AI-native no-code app platform that empowers people to bring their creative visions to life and helps organizations achieve their most ambitious goals with greater agility by democratizing software development for knowledge workers.
At a Glance
- Enterprise organizations (80% of Fortune 100)
- Large-scale businesses
- Departmental teams (Marketing, Product, Operations, Finance, HR)
- Small and medium businesses
- +11 more
AI Tools by Airtable
(1)Airtable
No Code Database App Builder
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Latest News
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Airtable announces David Azose as CTO and the acquisition of DeepSky
The AI-Native Airtable Has Arrived: A Letter from our CEO
Products & Services
The foundational no-code platform combining spreadsheet and database functionality with flexible views (grid, calendar, kanban, gallery, Gantt, timeline), relational database capabilities, and collaborative features.
Tools for creating custom forms to collect data directly into Airtable bases.
Modular apps and extensions (such as maps, charts, and custom integrations) that can be added to bases for enhanced functionality.
Allows users to build interactive front-end experiences and customized interfaces on top of Airtable workflows.
Market Position
Airtable positions itself as more than a task tracking or project management tool, distinguishing itself from competitors like Smartsheet, monday.com, Asana, Wrike, ClickUp, Coda, and Notion. Key differentiators include: (1) Relational database functionality that connects and syncs data across the entire platform in real-time, supporting up to 250,000+ records vs. competitors' limitations (e.g., Smartsheet's 20,000 row cap); (2) True no-code app building with intuitive drag-and-drop interfaces; (3) Built-in AI capabilities embedded into end-to-end workflows; (4) Flexibility that allows users to build custom applications tailored to their workflows rather than forcing processes to fit the tool; (5) Enterprise scalability while maintaining ease of use. Airtable has a 94% likelihood to recommend rating on G2, with 65% of users reporting ROI in six months or less. The platform serves as both a flexible database and an application development platform, bridging the gap between simple spreadsheets and complex enterprise software.
Leadership
Founders
Howie Liu
Previously founded Etacts, a YCombinator-backed CRM for email platform that was acquired by Salesforce in 2010. Served as Product Manager at Salesforce for one year before founding Airtable. Described as an engineer, designer, and business person.
Andrew Ofstad
Former Google employee who spearheaded the redesign of Google Maps and was a product manager for Android.
Emmett Nicholas
Senior engineering leader responsible for technical architecture. Previously a founding engineer at Stack Overflow and software engineer at Microsoft.
Executive Team
Howie Liu
Co-founder and CEO
Founded Etacts (acquired by Salesforce in 2010) and served as Product Manager at Salesforce before founding Airtable in 2012.
Andrew Ofstad
Co-founder
Former Google employee who led the redesign of Google Maps and was a product manager for Android. Currently leads long-term product bets at Airtable.
Board of Directors
Founding Story
Founded in 2012 by Howie Liu after he sold Etacts to Salesforce. Liu observed at Salesforce that most people used spreadsheets for organization rather than numerical analysis, and that enterprise applications were essentially basic workflows built on databases. He wanted to democratize software development by bridging the gap between limited spreadsheets and complex enterprise applications. The company developed behind closed doors for two years before launching an invite-only open beta in 2014. The first prototype was pitched to investor Ashton Kutcher in a trailer on the Warner Bros. lot. Liu's vision was to reinvent the spreadsheet entirely and empower non-technical users to build their own applications.
Business Model
Revenue Model
Software-as-a-Service (SaaS) subscription model based on per-seat pricing with tiered plans. Operates on a freemium model to drive individual adoption within companies, combined with product-led and sales-assisted growth for enterprise customers. Additional revenue from AI Credits and Portals add-ons.
Pricing Tiers
1,200-2,000 records per base, 2GB attachment storage, 2-week revision history, limited features, no Blocks, basic automations
50,000 records per base, 20GB attachment storage per base, 6-month revision history, standard automations, standard sync integrations, Gantt and timeline views
125,000 records per base, 100,000 automation runs, 100GB attachment storage per base, 3-year revision history, admin panel, SAML-based SSO, extensions, verified data, two-way sync
500,000+ records per base, 500,000 automation runs, 1,000GB attachment storage, unlimited revision history, Enterprise Hub, audit logs, data loss prevention (DLP), HyperDB, app sandbox, dedicated support
Guest access management for external users
Advanced AI capabilities and agent usage
Available for nonprofit organizations
Available for educational institutions
Target Markets
- Enterprise organizations (80% of Fortune 100)
- Large-scale businesses
- Departmental teams (Marketing, Product, Operations, Finance, HR)
- Small and medium businesses
- Non-technical knowledge workers
- Creative teams
- Project management and tracking
- Product development and roadmapping
- Marketing campaign management
- Customer relationship management (CRM)
- Content production and publishing
- Event planning and management
- Amazon / AWS
- Walmart
- HBO
- Netflix