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    3. Alloy

    Alloy

    Alloy is an AI prototyping platform for product managers to create high-fidelity, interactive prototypes that look and feel exactly like their existing products.

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    At a Glance

    1Tool Listed
    1Product
    9Tool Views
    7Capabilities
    Discussions
    Surry Hills, NSW 2010Headquarters
    2022Est.
    5Employees
    $2.8MRaised
    Focus Areas
    Prototyping
    AI Coding Assistants
    UX Design
    Latest News
    Index Raises A$3.5M Seed Round led by Blackbird and Bain Capital VenturesFeb 10, 2024
    Index Rebrands to Alloy to Focus on AI PrototypingJan 1, 2023
    Markets
    • Product Management
    • Software Development
    • B2B SaaS
    • Design

    AI Tools by Alloy

    (1)
    View Alloy
    Alloy tool icon

    Alloy

    AI Prototyping Tool for PMs

    PrototypingAI Coding Asst.UX Design

    Discussions

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    Latest News

    02/10/2024

    Index Raises A$3.5M Seed Round led by Blackbird and Bain Capital Ventures

    alloy.app
    01/01/2023

    Index Rebrands to Alloy to Focus on AI Prototyping

    alloy.app
    01/01/2023

    Accepted into Y Combinator Winter 2023 Batch

    ycombinator.com

    Products & Services

    1
    Alloy (AI Prototyping)
    2023

    An AI-powered prototyping platform for product managers to capture existing UI from the browser and build high-fidelity, lifelike interactive prototypes.

    Market Position

    Alloy differentiates itself by enabling 'lifelike' prototypes using existing product UI, contrasting with generic design tools like Figma or low-fidelity wireframing tools.

    Leadership

    Founders

    SK

    Simon Kubica

    Co-founder and CEO. Previously a Product Manager at Atlassian and Canva. Y Combinator W23 alumnus.

    CI

    Christian Iacullo

    Co-founder and CTO. Previously a Senior Software Engineer at Canva and Software Engineer at Atlassian.

    Executive Team

    SK

    Simon Kubica

    Co-founder & CEO

    Former PM at Atlassian and Canva. Australian entrepreneur.

    CI

    Christian Iacullo

    Co-founder & CTO

    Former Senior Software Engineer at Canva and Software Engineer at Atlassian.

    Founding Story

    Founded by former Atlassian and Canva employees Simon Kubica and Christian Iacullo, Alloy (initially Index) was created to solve the problem of 'off-brand' and low-fidelity prototypes that fail to represent the real product experience. The platform allows teams to capture their actual product UI from the browser and iterate with AI.

    Business Model

    Revenue Model

    SaaS Subscription (seat-based and usage-based credits)

    Pricing Tiers

    Free
    $0

    Unlimited users, 10 credits / user / week, Up to 20 prototypes, 30+ integrations

    Pro
    $20 per user / month

    Unlimited prototyping, Design system controls, Admin roles, Early access to new features

    Enterprise
    Custom

    Everything in Pro, API access, Account manager, SAML + SCIM, Custom terms

    Private

    Target Markets

    Industries & Segments
    • Product Management
    • Software Development
    • B2B SaaS
    • Design
    Use Cases
    • Product Prototyping for existing products
    • Rapid experimentation for Product Managers
    • High-fidelity design testing without extensive engineering
    • Internal concept sharing and requirement clarification
    Notable Customers
    • Superpower Health

    Quick Facts

    Headquarters
    265 Riley Street, Surry Hills, NSW 2010, Australia
    Founded
    2022
    Entity Type
    Inc. / Pty Ltd
    Employees
    5
    Total Funding
    ~US$2.8M (A$4M+)
    Investors
    Blackbird Ventures, Bain Capital Ventures
    Office Locations
    Sydney

    Funding History

    Pre-Seed / YC$500,000
    2023
    Y Combinator
    SeedA$3.5M (~US$2.3M)
    Feb 2024
    Blackbird Ventures
    Bain Capital Ventures

    History & Milestones

    Feb 2024

    Raised A$3.5M Seed round led by Blackbird Ventures and Bain Capital Ventures.

    2023

    Accepted into Y Combinator's Winter 2023 batch (W23).

    Late 2023

    Rebranded from Index to Alloy (alloy.app).

    2022

    Founded as Index (legal name Index Technologies, Inc.).

    Key Capabilities

    7
    Browser UI Capture (instantly capture existing product elements)
    Figma Integration (import designs and design system controls)
    AI-powered Prototype Generation
    Interactive Prototyping (click-through and lifelike interactions)
    Collaboration and Sharing (unlimited viewers)
    Integrations with Linear, Jira, Slack, and Intercom

    Integrations & Partnerships

    Platform Integrations

    • Linear
    • Jira
    • Slack
    • Intercom
    • Figma

    Key Partnerships

    Y Combinator
    Blackbird
    Bain Capital Ventures

    Connect

    Website
    alloy.app

    AI Topics

    3

    Alloy focuses on these topics:

    Prototyping(1)
    AI Coding Assistants(1)
    UX Design(1)
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