Alloy
Alloy is an AI prototyping platform for product managers to create high-fidelity, interactive prototypes that look and feel exactly like their existing products.
At a Glance
- Product Management
- Software Development
- B2B SaaS
- Design
AI Tools by Alloy
(1)Alloy
AI Prototyping Tool for PMs
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Products & Services
An AI-powered prototyping platform for product managers to capture existing UI from the browser and build high-fidelity, lifelike interactive prototypes.
Market Position
Alloy differentiates itself by enabling 'lifelike' prototypes using existing product UI, contrasting with generic design tools like Figma or low-fidelity wireframing tools.
Leadership
Founders
Simon Kubica
Co-founder and CEO. Previously a Product Manager at Atlassian and Canva. Y Combinator W23 alumnus.
Christian Iacullo
Co-founder and CTO. Previously a Senior Software Engineer at Canva and Software Engineer at Atlassian.
Executive Team
Simon Kubica
Co-founder & CEO
Former PM at Atlassian and Canva. Australian entrepreneur.
Christian Iacullo
Co-founder & CTO
Former Senior Software Engineer at Canva and Software Engineer at Atlassian.
Founding Story
Founded by former Atlassian and Canva employees Simon Kubica and Christian Iacullo, Alloy (initially Index) was created to solve the problem of 'off-brand' and low-fidelity prototypes that fail to represent the real product experience. The platform allows teams to capture their actual product UI from the browser and iterate with AI.
Business Model
Revenue Model
SaaS Subscription (seat-based and usage-based credits)
Pricing Tiers
Unlimited users, 10 credits / user / week, Up to 20 prototypes, 30+ integrations
Unlimited prototyping, Design system controls, Admin roles, Early access to new features
Everything in Pro, API access, Account manager, SAML + SCIM, Custom terms
Target Markets
- Product Management
- Software Development
- B2B SaaS
- Design
- Product Prototyping for existing products
- Rapid experimentation for Product Managers
- High-fidelity design testing without extensive engineering
- Internal concept sharing and requirement clarification
- Superpower Health