Amplifying
Amplifying benchmarks the subjective choices AI makes, systematically measuring AI systems’ opinionated decisions to make patterns visible.
At a Glance
- AI Developers
- Enterprise AI buyers
- SEO/GEO professionals
AI Tools by Amplifying
(1)
Amplifying
AI Judgment Benchmarking Studio
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Latest News
Amplifying releases 'What Claude Code Actually Chooses' report
Amplifying publishes research on AI product recommendation drift and bias
Products & Services
Platform for systematically measuring and benchmarking AI systems’ opinionated decisions and recommendations.
Systematic surveys and audits of AI models (e.g., Claude Code, Google AI, ChatGPT) regarding tool choices and product recommendations.
Market Position
Research-driven studio focusing on the 'opinionated' and subjective layer of AI decision-making, which is often a black box for users.
Leadership
Founders
Edwin Ong
Co-founder and former CEO of CastTV (acquired by Tribune) and Filefish (acquired by Oracle). Stanford graduate. Experienced in data and video search technology.
Alex Vikati
Co-founder of CastTV and Filefish. Experienced data entrepreneur and angel investor. Stanford graduate. Background in blockchain and data analysis.
Executive Team
Edwin Ong
Co-Founder
Serial entrepreneur with background in video search and data infrastructure.
Alex Vikati
Co-Founder
Entrepreneur and investor with focus on data-driven insights and AI search optimization.
Founding Story
Founded by husband-wife team Edwin Ong and Alex Vikati, both serial entrepreneurs and Stanford alums, to address the lack of transparency in how AI models make subjective and opinionated decisions.
Business Model
Revenue Model
Likely subscription-based for access to detailed benchmark data and notifications, though specific pricing is not public.
Target Markets
- AI Developers
- Enterprise AI buyers
- SEO/GEO professionals
- AI model evaluation and benchmarking
- AI search optimization
- Security auditing of AI developer tools
- Enterprise AI product selection