Keywee Inc. (d.b.a. Anyword)
Anyword is an AI content-performance platform for go-to-market and enterprise marketing teams. It adds brand context, historical A/B-tested performance data, predictive scoring and optimization to content generated by Anyword or other AI models and agents.
At a Glance
- Enterprise go-to-market organizations
- Marketing and demand-generation teams
- Content, SEO and social teams
- Product marketing and marketing operations
- +3 more
AI Tools by Keywee Inc. (d.b.a. Anyword)
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Anyword
AI Marketing Copy Generator
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Latest News
Anyword announced its Gen-AI Performance Platform and appointed Omer Rabin co-founder and Chief Revenue Officer.
Anyword announced a $21 million Series B led by Innovation Endeavors, taking total funding above $30 million.
Anyword announced its free plan, offering data-driven copywriting, predictive performance scores and general-use copywriting features at no cost.
Products & Services
Enterprise-oriented AI content platform with a data-driven editor, content intelligence, performance prediction, brand voice and tools for ads, social, email, web and other marketing assets.
Model-agnostic layer that enhances prompts, applies performance context and brand voice across AI applications, and scores and improves generated content.
API offering that adds A/B-tested data, performance predictions and performance RAG to AI applications and agents.
Creates and evaluates content variations, predicts performance before publishing and helps users select higher-performing copy.
Market Position
Anyword positions itself between generic generative-AI writing tools and traditional campaign optimization: it is model-agnostic and focuses on measurable content performance, using proprietary historical performance data, prediction and brand controls. Competitors include Jasper, Copy.ai, Writer, Grammarly and Persado, while Anyword differentiates around pre-publication scoring, performance RAG and cross-model governance.
Leadership
Founders
Yaniv Makover
Co-founder and CEO; previously CEO and co-founder of Keywee. His earlier background includes software management at Siklu and study at Ben-Gurion University of the Negev.
Arnon Joseph
Co-founder of Keywee/Anyword and a member of the original founding team.
Executive Team
Yaniv Makover
Co-founder and Chief Executive Officer
Previously CEO and co-founder of Keywee; has led Anyword from its AI-copywriting launch and worked on NLP and predictive content technology.
Omer Rabin
Co-founder and Chief Revenue Officer
Joined the founding team in 2024 after senior leadership roles at Gainsight, WalkMe and Guesty; previously CEO and co-founder of Entor.
Board of Directors
Founding Story
Keywee began in 2013 using natural-language processing to build smarter audiences for publishers and marketers. The company evolved toward a predictive marketing-language and AI-copywriting platform: rather than merely generating many variations, Anyword was designed to tell marketers which message would work, for which audience and channel, using performance data.
Business Model
Revenue Model
Subscription software for individual marketers and teams, enterprise contracts and paid API access/custom integrations.
Pricing Tiers
1 seat, 1 workspace and 50 monthly performance predictions.
3 seats, 5 workspaces and 100 monthly performance predictions.
3 included seats, 10 workspaces, 250 monthly performance predictions and expanded brand/performance controls.
Custom seats and predictions, private language model, enterprise security and SSO, custom integrations, full API access and dedicated customer success.
Target Markets
- Enterprise go-to-market organizations
- Marketing and demand-generation teams
- Content, SEO and social teams
- Product marketing and marketing operations
- Publishers and media companies
- E-commerce and consumer brands
- Demand generation and performance marketing
- Product marketing and go-to-market content
- SEO and content marketing
- Social media and paid advertising
- Email marketing and marketing operations
- Enterprise brand governance and content consistency
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