API Documentation, Inc.
Scalar is an open-source developer experience platform focused on API documentation, testing, and governance, centered around the OpenAPI standard.
At a Glance
- SaaS companies
- API-first startups
- Enterprise developer tools
AI Tools by API Documentation, Inc.
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Scalar
OpenAPI Docs and SDK Platform
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Products & Services
Interactive API reference generation from OpenAPI documents with themeable UI and search.
An offline-first, collaborative API client as an alternative to Postman.
A centralized hub for managing and versioning OpenAPI documents.
Automatic generation of type-safe client libraries in multiple languages (TypeScript, Python, Go, etc.).
Market Position
Positions as an open-source, modern alternative to Postman and ReadMe, with a deep focus on OpenAPI standards and developer experience.
Leadership
Founders
Marc Laventure
CEO and Co-founder of Scalar. Previously Product Manager & Engineering Lead at Namecheap (after Launchaco acquisition). Co-founded Launchaco (acquired by Namecheap in 2018). Background as Firmware Engineer at Tesla and Software Developer at IBM. Board member of the OpenAPI Initiative.
Cameron Rohani
Co-founder of Scalar. Previously Co-founded Launchaco with Marc Laventure (acquired by Namecheap in 2018). Studied at the University of Victoria.
Executive Team
Marc Laventure
CEO & Co-Founder
Serial entrepreneur, previously co-founded Launchaco.
Cameron Rohani
Co-Founder
Technical co-founder, previously co-founded Launchaco.
Board of Directors
Founding Story
Founded by Marc Laventure and Cameron Rohani after their previous startup, Launchaco, was acquired by Namecheap. They aimed to create a modern, OpenAPI-first documentation platform to replace legacy tools like Swagger UI.
Business Model
Revenue Model
SaaS subscription model (freemium) and enterprise licensing. Add-on fees for SDK generation ($100 each).
Pricing Tiers
Full features for public APIs, perfect for open source projects.
Collaboration features, private projects, and support.
SSO, advanced security, custom branding, and dedicated support.
Target Markets
- SaaS companies
- API-first startups
- Enterprise developer tools
- API Documentation
- API Testing
- Developer Onboarding
- API Governance
- SDK Distribution
- Cloudinary
- .NET