Applitools
With the power of AI, Applitools provides intelligent, cutting-edge testing solutions, revolutionizing the way all applications are developed, tested and delivered. The company helps organizations deliver visually and functionally flawless apps through AI-powered autonomous testing, validating software quality at every stage from design to deployment.
At a Glance
- Technology and software companies
- Banking and financial services institutions
- Insurance companies
- Retail and e-commerce businesses
- +8 more
AI Tools by Applitools
(1)
Applitools
AI Visual Testing Platform
Discussions
No discussions yet
Be the first to start a discussion about Applitools
Latest News
Applitools Named a Strong Performer in The Forrester Wave: Autonomous Testing Platforms, Q4 2025
Applitools Named AI-Powered Test Automation Platform of the Year 2025 by CIO Review
Applitools Names Anand Sundaram Chief Executive Officer
Applitools Eyes 10.22 Released with Visual AI for Storybook and Figma
Products & Services
Core automated visual testing and monitoring platform using Visual AI to validate UI layout, content, and appearance across browsers, devices, and operating systems. Latest version 10.22 includes integrations with Storybook and Figma.
First fully autonomous test automation solution powered by Generative AI. Features automatic test generation, NLP-based test building, LLM-generated test steps, and AI-assisted test data generation. Current version 2.2.
Cloud infrastructure that enables parallel test execution up to 20x faster than traditional test clouds, supporting cross-browser and cross-device testing at scale.
First self-healing cloud infrastructure for open-source test frameworks, featuring automated locator fixing, video recording of test sessions, and support for both Eyes and non-Eyes tests.
Market Position
Applitools positions itself as the pioneer and market leader in Visual AI testing and autonomous test automation. Key differentiators include: (1) Proprietary Visual AI technology with 99.999% accuracy that mimics human visual perception, (2) 20x faster testing with Ultrafast Grid compared to traditional clouds, (3) First fully autonomous GenAI-powered testing platform, (4) Self-healing test infrastructure, (5) Comprehensive coverage from component to end-to-end testing, (6) Root Cause Analysis showing specific CSS/DOM changes, (7) Auto-maintenance reducing effort by 50%. Serves over 400 customers including 50+ Fortune 100 companies and 25%+ of Fortune 500. Recognized as Strong Performer in Forrester Wave for Autonomous Testing Platforms 2025 and AI-Powered Test Automation Platform of the Year 2025.
Leadership
Founders
Gil Sever
Co-founder who served as CEO from founding in 2013 through November 2023. Led the company for over a decade before transitioning to a Board Member role. Previously served as COO of a publicly traded company and founded three startups.
Adam Carmi
Co-founder and CTO. Retains significant ownership stake and continues to serve as CTO, leading technical development of the company's AI-powered visual testing platform.
Moshe Milman
Co-founder who currently serves as COO. Retains significant ownership stake and continues in operational leadership role.
Executive Team
Anand Sundaram
CEO
Appointed CEO in October 2025. Leading the company's AI-driven software quality strategy and shaping the future of intelligent testing.
Adam Carmi
CTO and Co-Founder
Co-founded the company in 2013 and continues to lead technology development and innovation in AI-powered visual testing.
Board of Directors
Founding Story
Applitools was founded in 2013 by Gil Sever, Adam Carmi, and Moshe Milman in Tel Aviv, Israel, with a mission to bring intelligence, speed, and accuracy to software testing. The founders created the first cloud-based software testing tool that automatically validates visual aspects of web and mobile applications using AI. They pioneered the Application Visual Management (AVM) category and Visual AI technology that mimics the human eye and brain to identify visual regressions while handling dynamic content.
Business Model
Revenue Model
SaaS subscription model with tiered pricing based on platform access. Revenue generated through monthly/annual subscriptions, API usage metered in Test Units, and enterprise contracts. Products include Applitools Autonomous, Eyes, Execution Cloud, and Preflight.
Pricing Tiers
Unlimited users, unlimited test executions, code/no-code/autonomous test authoring, functional/visual/accessibility/API/component testing, cross-browser and device testing, Applitools AI features, 30+ SDKs, fast execution infrastructure, public/dedicated cloud and on-premises deployment, 1-year data retention, dedicated customer success engineer, SSO support, enterprise-grade security and compliance
Component testing focused subscription with unlimited users and test executions, includes Visual AI for Storybook and other component testing features
Custom pricing for extended contracts and enterprise requirements, measured in Test Units which are interchangeable between Autonomous and Eyes products
Target Markets
- Technology and software companies
- Banking and financial services institutions
- Insurance companies
- Retail and e-commerce businesses
- Pharmaceutical companies
- Publishing and media organizations
- Automated visual UI testing and monitoring
- Functional testing with AI-powered automation
- Cross-browser and cross-device compatibility testing
- Component testing in Storybook
- Design-to-code validation from Figma
- API testing and validation
- American Express
- Intuit
- Bose
- Sony