Applitools
With the power of AI, Applitools provides intelligent, cutting-edge testing solutions, revolutionizing the way all applications are developed, tested and delivered. The company helps organizations deliver visually and functionally flawless apps through AI-powered autonomous testing, validating software quality at every stage from design to deployment.
Founding Story
Applitools was founded in 2013 by Gil Sever, Adam Carmi, and Moshe Milman in Tel Aviv, Israel, with a mission to bring intelligence, speed, and accuracy to software testing. The founders created the first cloud-based software testing tool that automatically validates visual aspects of web and mobile applications using AI. They pioneered the Application Visual Management (AVM) category and Visual AI technology that mimics the human eye and brain to identify visual regressions while handling dynamic content.
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Leadership
Founders
Gil Sever
Co-founder who served as CEO from founding in 2013 through November 2023. Led the company for over a decade before transitioning to a Board Member role. Previously served as COO of a publicly traded company and founded three startups.
Adam Carmi
Co-founder and CTO. Retains significant ownership stake and continues to serve as CTO, leading technical development of the company's AI-powered visual testing platform.
Moshe Milman
Co-founder who currently serves as COO. Retains significant ownership stake and continues in operational leadership role.
Executive Team
Anand Sundaram
CEO
Appointed CEO in October 2025. Leading the company's AI-driven software quality strategy and shaping the future of intelligent testing.
Adam Carmi
CTO and Co-Founder
Co-founded the company in 2013 and continues to lead technology development and innovation in AI-powered visual testing.
Business Model
Revenue Model
SaaS subscription model with tiered pricing based on platform access. Revenue generated through monthly/annual subscriptions, API usage metered in Test Units, and enterprise contracts. Products include Applitools Autonomous, Eyes, Execution Cloud, and Preflight.
Pricing Tiers
Unlimited users, unlimited test executions, code/no-code/autonomous test authoring, functional/visual/accessibility/API/component testing, cross-browser and device testing, Applitools AI features, 30+ SDKs, fast execution infrastructure, public/dedicated cloud and on-premises deployment, 1-year data retention, dedicated customer success engineer, SSO support, enterprise-grade security and compliance
Component testing focused subscription with unlimited users and test executions, includes Visual AI for Storybook and other component testing features
Custom pricing for extended contracts and enterprise requirements, measured in Test Units which are interchangeable between Autonomous and Eyes products
Target Markets
- Technology and software companies
- Banking and financial services institutions
- Insurance companies
- Retail and e-commerce businesses
- Pharmaceutical companies
- Publishing and media organizations
- Automated visual UI testing and monitoring
- Functional testing with AI-powered automation
- Cross-browser and cross-device compatibility testing
- Component testing in Storybook
- Design-to-code validation from Figma
- API testing and validation
- American Express
- Intuit
- Bose
- Sony
History & Milestones
Named a Strong Performer in The Forrester Wave: Autonomous Testing Platforms, Q4 2025; recognized as AI-Powered Test Automation Platform of the Year 2025 by CIO Review
Appointed Anand Sundaram as CEO; released Applitools Eyes 10.22 with Storybook and Figma integrations
Launched Autonomous 1.0, the first fully autonomous test automation solution powered by Generative AI
Partnered with Kobiton to scale testing strategies across web and mobile applications
Announced Intelligent Testing Platform availability on AWS Marketplace; released Autonomous 2.0
1 AI Tool by Applitools
Applitools
9moVisual AI testing platform that uses a network of algorithms to validate visual interfaces across different browsers and devices.
