Assista INC
Assista AI provides a multi-agent platform designed to automate repetitive tasks and complex workflows across hundreds of workplace applications through natural language commands.
At a Glance
- SaaS
- Startups
- Digital Agencies
- Sales & Marketing Teams
AI Tools by Assista INC
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Assista AI
No Code Multi Agent Automation
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Products & Services
A multi-agent AI platform that automates repetitive workflows across 1,000+ business applications using natural language commands.
AI agents tailored for specific roles (Sales, Marketing, Dev Lead) that execute multi-step tasks independently.
Enables agents to interact with web browsers to fill forms, extract data, and perform actions autonomously.
A feature allowing users to upload SOPs, documents, and playbooks to provide agents with business-specific context and memory.
Market Position
Positions as an 'AI Workforce' that goes beyond simple trigger-action triggers (like Zapier) by employing autonomous agents capable of independent execution and browser interaction.
Leadership
Founders
Paul Burca
Founder & CEO of Assista AI. Previously founded implicit.digital and Silverbacks App. Experience as Director at BCF Talent. Based in Bucharest, Romania.
Anton Zaharia
Co-founder of Assista AI. Senior Software Engineer with experience at wawa fertility, Yozu, and Picfair. Full-stack developer with a background in Ruby on Rails.
Serban Dumitrescu
Co-founder of Assista AI. Background in Investment Banking, notably at Cincinnatus Capital.
Executive Team
Paul Burca
CEO & Founder
Serial entrepreneur with a focus on digital products and AI automation.
Anton Zaharia
Co-Founder
Senior software engineer specializing in full-stack development and AI integrations.
Board of Directors
Founding Story
Assista AI was founded to solve the inefficiency of 'app switching' and repetitive manual work. The founders envisioned an intelligent workforce of AI agents that could understand plain English instructions and execute tasks autonomously across a business's entire tech stack.
Business Model
Revenue Model
SaaS subscription with an energy-based usage model (energy credits consumed per action).
Pricing Tiers
100-250 energy units per month.
1,000 energy units.
2,200 energy units.
6,000 energy units (most popular).
13,000 energy units.
Target Markets
- SaaS
- Startups
- Digital Agencies
- Sales & Marketing Teams
- Sales: Lead research, CRM enrichment, and outreach automation
- Marketing: Content generation, publishing, and social media management
- Support: Ticket automation and response reduction
- Operations: Reporting, data entry, and routine administrative tasks
- Various startups and mid-market teams reporting significant daily time savings.