Automattic positions itself as the champion of the 'Open Web,' competing against closed platforms like Squarespace, Wix, and Shopify by offering greater flexibility, ownership of data, and open-source foundations.

Leadership

Founders

Matt Mullenweg

Co-creator of the open-source WordPress project. Previously worked at CNET Networks before founding Automattic in 2005.

Executive Team

Matt Mullenweg

CEO & Founder

Lead developer of WordPress and founder of Audrey Capital.

Mark Davies

Chief Financial Officer

Previously held senior finance roles at Vivint and NBCUniversal.

Board of Directors

Matt Mullenweg

Chairman & CEO

Sue Decker

Board Member

Phil Black

Board Member

Founding Story

Matt Mullenweg founded Automattic in 2005 to create a commercial entity that could support the open-source WordPress project, which he co-created in 2003. The goal was to build a sustainable business while keeping the core software free and accessible to everyone.

Business Model

Revenue

$710M ARR (Estimated 2024)

Revenue Model

Automattic makes money through a mix of SaaS subscriptions (WordPress.com, Jetpack), enterprise hosting (WordPress VIP), transaction fees (WooCommerce Payments), and advertising (Tumblr).

Pricing Tiers

WordPress.com Free

Basic website with WordPress.com subdomain and ads.

WordPress.com Starter

$4/month

Billed annually. Custom domain and ad-free experience.

WordPress.com Explorer

$8/month

Billed annually. Advanced customization and premium themes.

WordPress.com Creator

$25/month

Billed annually. Plugin support and SEO tools.

WordPress.com Entrepreneur

$45/month

Billed annually. Full e-commerce capabilities powered by WooCommerce.

Private (No immediate plans to IPO announced as of 2025)

Target Markets

Industries & Segments

Bloggers
E-commerce Merchants
Enterprise Media Organizations
Messaging Users

Use Cases

Personal blogging
Small business e-commerce
Enterprise publishing
Centralized messaging
Digital journaling

Notable Customers

CNN
Time
The Walt Disney Company
Meta

Quick Facts

Headquarters

San Francisco, California, USA

Founded

2005

Entity Type

Inc.

Employees

1,792

Total Funding

$985.9M

Investors

Insight Partners, Salesforce Ventures

Office Locations

Fully Distributed

Funding History

Series A$1.1M

2006

Polaris Partners

Radar Partners

Series B$29.5M

2008

Polaris Partners

True Ventures

New York Times Company

Series C$160M

2014

$1.16B valuation

Insight Partners

History & Milestones

2025

Acquired Clay (relationship management) and announced a company-wide restructuring.

2024

Acquired Beeper (messaging), Harper (grammar checker), and WPAI (AI for WordPress). Reached 2,000 employees.

2023

Acquired messaging aggregator Texts.com for $50 million.

2021

Raised $288 million Series E at a $7.5 billion valuation; acquired Day One journaling app.

2019

Acquired Tumblr from Verizon; raised $300 million Series D from Salesforce Ventures.

Key Capabilities

AI-powered block building (Telex)

Managed WordPress hosting

E-commerce infrastructure

Universal messaging

Anti-spam protection

Integrations & Partnerships

Platform Integrations

WordPress ecosystem
Social media (Tumblr)
E-commerce (WooCommerce)
Communication (Beeper/Texts)

Key Partnerships

Salesforce

Google

Microsoft

Connect

Website

GitHub

X / Twitter

Discord

AI Topics

Automattic focuses on these topics:

Linters & Formatters(1)

Browser Extensions(1)

IDE Plugins(1)

Vibe Coding(1)

Content Management Systems(1)

AI Coding Assistants(1)

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Automattic

To democratize publishing, commerce, and messaging by building products for the open web.

Visit Website

At a Glance

21Tool Views

San Francisco, CaliforniaHeadquarters

2005Est.

1.8KEmployees

AI Tools by Automattic

(2)

Telex

AI WordPress Block Builder

Vibe Coding CMS AI Coding Asst.

Harper

Open Source Local Grammar Checker

Linters & Fmts Browser Extensions IDE Plugins

Discussions

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Latest News

06/20/2025

Celebrating 20 Years of Automattic

automattic.com

06/15/2025

Automattic Acquires Relationship Management Startup Clay

news.crunchbase.com

04/02/2025

Automattic Announces Organizational Restructuring

automattic.com

12/09/2024

Automattic Welcomes WPAI for AI-Powered WordPress Solutions

automattic.com

Products & Services

WordPress.com

2005

A managed hosting platform for building websites and blogs using the WordPress software.

WooCommerce

2011

An open-source e-commerce plugin for WordPress that allows merchants to sell products online.

Jetpack

2011

A security, performance, and marketing plugin for WordPress sites.

Tumblr

2007

A microblogging and social networking website acquired by Automattic in 2019.

Market Position

Leadership

Founders

Matt Mullenweg

Co-creator of the open-source WordPress project. Previously worked at CNET Networks before founding Automattic in 2005.

Executive Team

Matt Mullenweg

CEO & Founder

Lead developer of WordPress and founder of Audrey Capital.

Mark Davies

Chief Financial Officer

Previously held senior finance roles at Vivint and NBCUniversal.

Board of Directors

Matt Mullenweg

Chairman & CEO

Sue Decker

Board Member

Phil Black

Board Member

Founding Story

Business Model

Revenue

$710M ARR (Estimated 2024)

Revenue Model

Automattic makes money through a mix of SaaS subscriptions (WordPress.com, Jetpack), enterprise hosting (WordPress VIP), transaction fees (WooCommerce Payments), and advertising (Tumblr).

Pricing Tiers

WordPress.com Free

Basic website with WordPress.com subdomain and ads.

WordPress.com Starter

$4/month

Billed annually. Custom domain and ad-free experience.

WordPress.com Explorer

$8/month

Billed annually. Advanced customization and premium themes.

WordPress.com Creator

$25/month

Billed annually. Plugin support and SEO tools.

WordPress.com Entrepreneur

$45/month

Billed annually. Full e-commerce capabilities powered by WooCommerce.

Private (No immediate plans to IPO announced as of 2025)

Target Markets

Industries & Segments

Bloggers
E-commerce Merchants
Enterprise Media Organizations
Messaging Users

Use Cases

Personal blogging
Small business e-commerce
Enterprise publishing
Centralized messaging
Digital journaling

Notable Customers

CNN
Time
The Walt Disney Company
Meta

Quick Facts

Headquarters

San Francisco, California, USA

Founded

2005

Entity Type

Inc.

Employees

1,792

Total Funding

$985.9M

Investors

Insight Partners, Salesforce Ventures

Office Locations

Fully Distributed

Funding History

Series A$1.1M

2006

Polaris Partners

Radar Partners

Series B$29.5M

2008

Polaris Partners

True Ventures

New York Times Company

Series C$160M

2014

$1.16B valuation

Insight Partners

History & Milestones

2025

Acquired Clay (relationship management) and announced a company-wide restructuring.

2024

Acquired Beeper (messaging), Harper (grammar checker), and WPAI (AI for WordPress). Reached 2,000 employees.

2023

Acquired messaging aggregator Texts.com for $50 million.

2021

Raised $288 million Series E at a $7.5 billion valuation; acquired Day One journaling app.

2019

Acquired Tumblr from Verizon; raised $300 million Series D from Salesforce Ventures.

Key Capabilities

AI-powered block building (Telex)

Managed WordPress hosting

E-commerce infrastructure

Universal messaging

Anti-spam protection

Integrations & Partnerships

Platform Integrations

WordPress ecosystem
Social media (Tumblr)
E-commerce (WooCommerce)
Communication (Beeper/Texts)

Key Partnerships

Salesforce

Google

Microsoft

Connect

Website

GitHub

X / Twitter

Discord

AI Topics

Automattic focuses on these topics:

Linters & Formatters(1)

Browser Extensions(1)

IDE Plugins(1)

Vibe Coding(1)

Content Management Systems(1)

AI Coding Assistants(1)

Back to all developers Suggest an edit