Box

Redwood City, CaliforniaFounded 2005

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Box is an Intelligent Content Cloud company that provides AI-powered content management, secure collaboration, and automated workflows to create a secure, efficient, and collaborative environment for conducting business. The company offers enterprise-grade AI, modern workflow automation, advanced data protection, and compliance tools to unlock the full potential of unstructured data.

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Founding Story

Box was founded in 2005 by Aaron Levie and Dylan Smith, long-time friends since childhood. The idea originated in 2003 when Levie, a business student at the University of Southern California, wrote a paper on digital file storage. Development began in 2004, with the service initially developed in the attic of Dylan Smith's parents' house in Mercer Island, Washington, and later in a converted garage. They were joined by co-founders Jeff Queisser and Sam Ghods, both from USC. In 2005, at age 20, Levie cold-emailed Mark Cuban and secured $350,000 in seed funding. The company originally launched as Box.net and Levie dropped out of USC to work on it full-time. Initially focused on consumers, Box pivoted to enterprise business customers in 2009-2010, which became the foundation of its success.

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Leadership

Founders

Aaron Levie

Co-founder and CEO of Box. Started the company at age 20 while a student at the University of Southern California (USC), where he was studying business. Previously interned at Paramount Pictures. Dropped out of USC in 2005 to work on Box full-time. Cold-emailed Mark Cuban in 2005 to secure the first $350,000 in seed funding.

Dylan Smith

Co-founder and CFO of Box. Long-time friend of Aaron Levie since childhood. Attended Duke University where he earned a degree in economics. Has been an entrepreneur since high school. Box was initially developed in the attic of Smith's parents' house in Mercer Island, Washington.

Jeff Queisser

Co-founder of Box. Served as Chief Architect and Head of Engineering. Attended University of Southern California.

Sam Ghods

Co-founder and Services Architect at Box. Attended University of Southern California, where he studied computer engineering.

Executive Team

Aaron Levie

Chief Executive Officer, Co-founder, Chairman

Co-founder who started Box at age 20 while at USC; has led the company since 2005

Dylan Smith

Chief Financial Officer and Co-founder

Co-founder with economics degree from Duke University; entrepreneur since high school

Business Model

Revenue Model

SaaS subscription model with tiered pricing for individuals, businesses, and enterprises; API usage-based pricing for Platform add-ons; professional services and consulting revenue

Pricing Tiers

Individual (Free)

$0/month

10GB storage, 250MB upload limit

Personal Pro

$10/month

100GB storage, 5GB upload limit

Business Starter

$5 per user/month

100GB storage, 2GB upload limit

Business

$15 per user/month

Unlimited storage, 5GB upload limit, integrated Box AI

Business Plus

$25 per user/month

Unlimited storage, 15GB upload limit, unlimited external collaborators

Enterprise

$35 per user/month

Unlimited storage, 50GB upload limit, advanced workflows, HIPAA/FedRAMP compliance

Enterprise Plus

$50 per user/month

Unlimited storage, 150GB upload limit, enhanced Box AI, advanced security

Enterprise Advanced

Contact sales

Unlimited apps, 500GB upload limit, customized AI agents

Platform Add-On: Core APIs

$2.35 per 1,000 calls

API access for developers

Platform Add-On: AI Units

$10 per 1,000 units

AI processing units

Platform Add-On: Document Generation APIs

$0.15 per document

Automated document generation

Platform Add-On: Sign APIs

$1.20 per document

E-signature API integration

Public company since January 23, 2015. Trades on New York Stock Exchange under ticker symbol BOX. IPO priced at $14 per share, raising $175 million at a $1.67 billion valuation. Opening price was $20.20.