Bubble Group, Inc.
Bubble is an AI visual development platform that enables anyone to build powerful web and mobile apps visually without code, democratizing software development and making complex technology accessible to all.
Founding Story
Bubble was founded in 2012 by Josh Haas and Emmanuel Straschnov to solve the mismatch between the number of people wanting to build software businesses and the scarcity of coding skills. Josh realized this gap while working at CoFoundersLab and after building a custom software tool (KeywordSmart) for non-technical founder Jody Apap at Bridgewater Associates. He wanted to create a platform where people like Jody could build without an engineer. Josh began coding the project in 2012 and met Emmanuel, who was attending Harvard Business School. They met for coffee, Emmanuel joined the next day, and they bootstrapped for seven years, working from coffee shops and WeWorks in New York City, growing through word of mouth before raising venture capital in 2019.
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Leadership
Founders
Josh Haas
Harvard graduate with a degree in philosophy (thesis on Kant and Buddhist ethics). Self-taught coder in Visual Basic, PHP, C, and Java. Former employee at Bridgewater Associates and CoFoundersLab. Co-CEO of Bubble.
Emmanuel Straschnov
Born in France with a background in science and technology from École Polytechnique. MBA from Harvard Business School. Previous experience in luxury brands, fashion, and consulting in China. Self-taught front-end developer in JavaScript and CoffeeScript. Co-CEO of Bubble.
Executive Team
Josh Haas
Co-Founder & Co-CEO
Harvard philosophy graduate, self-taught coder, former employee at Bridgewater Associates and CoFoundersLab
Emmanuel Straschnov
Co-Founder & Co-CEO
École Polytechnique graduate with MBA from Harvard Business School, former consultant and luxury/fashion industry professional
Business Model
Revenue Model
Usage-based subscription model with tiered plans based on workload units (WU) which aggregate server resources. Revenue comes from monthly/annual subscriptions, add-ons (workload units, file storage), plugin subscriptions, Enterprise custom pricing, Agency accounts, and professional services.
Pricing Tiers
50K workload units/month, 1 app editor, API connector, development version. For basic experimentation and building.
175K workload units/month, custom domain, recurring workflows, basic version control. Entry-level paid plan for launching apps.
250K workload units/month, 2 app editors, 10 custom branches, premium version control. For growing applications.
500K workload units/month, 5 app editors, 25 custom branches, sub apps. For teams collaborating on applications.
Custom workload units, choice of hosting location, customizable server, dedicated support team, SSO, isolated AWS hosting regions, advanced security features, SLAs.
$78 per seat per month (annual) or $85 per seat per month (monthly). For agencies building apps for clients.
Target Markets
- Startups and founders
- Software developers and engineers
- Enterprise teams
- Agencies building for clients
- Business technologists
- Non-technical entrepreneurs
- AI-powered applications
- Internal tools (portals, dashboards, CRMs, project trackers, inventory managers)
- External customer-facing apps (customer portals, partner dashboards, helpdesks)
- Marketplaces
- E-commerce platforms
- Mobile applications (iOS and Android)
- Amazon
- Danone
- L'Oreal
- Unity
History & Milestones
Launched Bubble for native mobile apps in public beta, supporting iOS and Android development
Launched Bubble AI Agent, the first AI agent for visual development, available to all users globally
Partnered with Notion to help startup founders; reached 6-7 million apps built on platform
Reached 4.7 million applications built on the platform
Acquired Flusk for enterprise-grade security and monitoring capabilities
1 AI Tool by Bubble Group, Inc.
Bubble
2moAI-powered no-code platform for building scalable web and native mobile apps with visual editing and drag-and-drop tools.
