Charlie Hills
Charlie Hills is an individual AI content creator and entrepreneur who helps creators, marketers and founders use AI in practical ways for marketing, content and personal branding. Through MarTech AI, he publishes copyable prompts, tools and workflows and shares the AI systems he runs in his own content operation.
At a Glance
- Creators
- Marketers and content marketers
- Founders and entrepreneurs
- Small teams operationalizing AI
- +1 more
AI Tools by Charlie Hills
(1)
Social Media Skills for AI Agents
Claude Agent Social Media Skills
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Latest News
Published “Give me 10 minutes. I'll teach you 80% of Claude Code.”
Published “HTML > MD,” demonstrating a Claude workflow for converting HTML to Markdown.
Published “Delete your CLAUDE.md,” about Anthropic removing most of its own instructions.
Published “100% humanised text (with AI),” describing an approach to humanizing AI-written text.
Products & Services
A free weekly Substack newsletter delivering one practical AI marketing system per issue, including prompts, tools and workflows for marketers, founders and creators.
A free subscriber resource library containing 100+ prompts, Claude skills, workflows, guides and cheat sheets.
An MIT-licensed open-source collection of Claude/AI-agent skills behind Hills's content system. It includes shared voice and newsletter context plus workflows for LinkedIn posts, profile optimization, graphics, video scripts, analytics, research, hooks, carousels and related social-media tasks.
Market Position
Hills positions his work around applied, copyable AI systems rather than general AI commentary: each newsletter issue is a workflow he actually runs, and his open-source skills expose parts of the underlying system. This differentiates the offering from generic prompt libraries, conventional marketing newsletters and AI commentary by emphasizing practical implementation for creators, marketers and founders.
Leadership
Founders
Charlie Hills
London-based AI content creator and entrepreneur; he studied at the University of Sussex, previously founded a food-tech startup, and began building his AI-focused personal brand while employed before leaving employment in September 2024.
Executive Team
Charlie Hills
Founder; AI content creator and entrepreneur
London-based creator who grew an AI-focused LinkedIn audience from zero beginning in December 2023, founded MarTech AI, and runs his content operation using custom AI systems.
Founding Story
Hills says he began posting about AI on LinkedIn on Christmas Day 2023 with zero followers, after resetting his approach and committing to consistent daily publishing. He spent nine months writing at 5 a.m. before his day job; the practical AI-for-marketing systems he shared began attracting an audience, eventually enabling him to leave employment and build the operation full time.
Business Model
Revenue Model
The newsletter and Resource Vault are free subscriber products. Hills monetizes through sponsored content and placements across LinkedIn, the newsletter, Instagram, YouTube and X, as well as speaking engagements and brand partnerships; his site invites prospective sponsors to request formats, availability and rates.
Target Markets
- Creators
- Marketers and content marketers
- Founders and entrepreneurs
- Small teams operationalizing AI
- Brands seeking AI-marketing audiences and influencer campaigns
- AI-assisted marketing and content strategy
- Building and growing a personal brand on LinkedIn and other social platforms
- Drafting, scoring, formatting and repurposing social posts
- Creating branded graphics, infographics, carousels, reels and YouTube thumbnails
- Automating repeatable content operations with Claude and other AI tools
- Researching niches and turning newsletter ideas into multi-channel content