Clarify
Clarify builds a fully autonomous GTM stack designed to eliminate CRM admin work, automate sales tasks, and help teams focus on closing deals.
Founding Story
Founded by repeat founders Patrick Thompson and Ondrej Hrebicek (Iteratively) and Austin Hay (Ramp/Wise) in early 2024 to solve the 'brutal truth' that sales reps spend 72% of their time on admin work instead of selling.
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Leadership
Founders
Patrick Thompson
Co-founder and CEO. Previously co-founded Iteratively (acquired by Amplitude in 2021) and served as Product Leader at Amplitude. Former roles at Microsoft and Sync.
Ondrej Hrebicek
Co-founder and CTO. Previously co-founded Iteratively and served as Staff Software Engineer at Amplitude. Former software engineer at Microsoft and Amazon.
Austin Hay
Co-founder and Head of Product/COO. Previously Head of Marketing Operations at Ramp, Head of US Growth at Wise, and a go-to-market specialist. Former Iteratively customer.
Executive Team
Patrick Thompson
Co-Founder & CEO
Ex-Iteratively, Ex-Amplitude Product Leader.
Ondrej Hrebicek
Co-Founder & CTO
Ex-Iteratively, Ex-Amplitude Staff Engineer.
Business Model
Revenue Model
Usage-based SaaS (Credit-based). Customers pay for AI-generated work (enrichment, call recording, meeting summaries) rather than seat counts.
Pricing Tiers
Unlimited seats, 1k credits/mo, call recorder, basic enrichment, lead finder.
Unlimited seats, 5k credits/mo ($50 per extra 5k), advanced enrichment, 5 active campaigns.
Unlimited seats, custom credit packages, AI sales agent (Rep), workflows, CRM migration, SAML/OIDC.
Target Markets
- B2B Sales Teams
- Modern GTM Teams
- Startups
- Sales Organizations
- Sales Automation
- CRM Administration Reduction
- Outbound Prospecting
- Meeting Summarization
- Contact Data Enrichment
- Hundreds of B2B teams and agencies
History & Milestones
Released significant product update including Permissions, Smarter Rep, and Campaigns feature.
Raised $15M in Series A funding led by USVP and Gradient Ventures ($22.5M total).
Clarify CRM officially launches out of beta and is generally available to the public.
Company founded by Patrick Thompson, Ondrej Hrebicek, and Austin Hay.
1 AI Tool by Clarify
Clarify is an autonomous AI-powered CRM that automates sales tasks, enriches customer data, records calls, and provides a personal sales agent — with unlimited seats and credit-based pricing.
