Clarify
Clarify builds a fully autonomous GTM stack designed to eliminate CRM admin work, automate sales tasks, and help teams focus on closing deals.
At a Glance
- B2B Sales Teams
- Modern GTM Teams
- Startups
- Sales Organizations
AI Tools by Clarify
(1)Clarify
AI Native CRM Platform
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Products & Services
An AI-native CRM that automates sales administration, including call recording, contact enrichment, and deal creation.
Autonomous outbound sales tool that books meetings and handles sequences with AI.
Market Position
Positions as a 'modern competitor to Salesforce and HubSpot' by being AI-native and autonomous rather than just a system of record. Rebuilt CRM from first principles.
Leadership
Founders
Patrick Thompson
Co-founder and CEO. Previously co-founded Iteratively (acquired by Amplitude in 2021) and served as Product Leader at Amplitude. Former roles at Microsoft and Sync.
Ondrej Hrebicek
Co-founder and CTO. Previously co-founded Iteratively and served as Staff Software Engineer at Amplitude. Former software engineer at Microsoft and Amazon.
Austin Hay
Co-founder and Head of Product/COO. Previously Head of Marketing Operations at Ramp, Head of US Growth at Wise, and a go-to-market specialist. Former Iteratively customer.
Executive Team
Patrick Thompson
Co-Founder & CEO
Ex-Iteratively, Ex-Amplitude Product Leader.
Ondrej Hrebicek
Co-Founder & CTO
Ex-Iteratively, Ex-Amplitude Staff Engineer.
Board of Directors
Founding Story
Founded by repeat founders Patrick Thompson and Ondrej Hrebicek (Iteratively) and Austin Hay (Ramp/Wise) in early 2024 to solve the 'brutal truth' that sales reps spend 72% of their time on admin work instead of selling.
Business Model
Revenue Model
Usage-based SaaS (Credit-based). Customers pay for AI-generated work (enrichment, call recording, meeting summaries) rather than seat counts.
Pricing Tiers
Unlimited seats, 1k credits/mo, call recorder, basic enrichment, lead finder.
Unlimited seats, 5k credits/mo ($50 per extra 5k), advanced enrichment, 5 active campaigns.
Unlimited seats, custom credit packages, AI sales agent (Rep), workflows, CRM migration, SAML/OIDC.
Target Markets
- B2B Sales Teams
- Modern GTM Teams
- Startups
- Sales Organizations
- Sales Automation
- CRM Administration Reduction
- Outbound Prospecting
- Meeting Summarization
- Contact Data Enrichment
- Hundreds of B2B teams and agencies