Clerk.io
To make life better for business owners, customers, and colleagues by creating great shopping experiences through AI that works by itself without the need for constant tweaking or consultants. Clerk.io empowers e-commerce businesses to deliver personal shopping experiences and grow their business using state-of-the-art AI.
Founding Story
Clerk.io was founded in 2011 by Hans-Kristian Bjerregaard, who started his career working at Unisport, an online football retailer, as part of the early 4-person growth team. During his time at Unisport, Bjerregaard discovered that manual product discovery work was a 'growth killer' for the e-commerce business. He combined his computer science background with his e-commerce experience to create an automated tool that requires no maintenance for store owners. The vision was to create AI that works by itself without the need for constant tweaking or consultants, making life better for business owners, customers, and colleagues by creating great shopping experiences.
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Leadership
Founders
Hans-Kristian Bjerregaard
Computer science and e-commerce background. Was part of the early 4-person growth team at Unisport, helping it transition into a major e-commerce entity. Combined his computer science background with e-commerce experience to create Clerk.io.
Executive Team
Hans-Kristian Bjerregaard
Founder & Chairman (Former CEO)
Founder of Clerk.io with over 15 years of experience in e-commerce and machine learning. Former CEO, now serves as Founder & Chairman.
Jonas Larsen
CEO
Current CEO of Clerk.io (as per Tracxn data)
Business Model
Revenue Model
Modular, pay-as-you-go usage-based pricing. Customers pay for actual usage of one or more of five product modules (Search, Recommendations, Chat, Email, Audience). Contract periods are flexible: monthly, quarterly, half-yearly, or yearly. Additional non-standard work charged at 99 Euros per hour. Discounts available for longer contract commitments.
Pricing Tiers
Based on monthly searches. Incremental tiers that decrease in cost per unit as usage increases.
Based on monthly recommendations. Incremental tiers that decrease in cost per unit as usage increases.
Based on monthly conversations. Incremental tiers that decrease in cost per unit as usage increases.
Based on monthly opened emails. Incremental tiers that decrease in cost per unit as usage increases.
Based on monthly active subscribers/uploaded customers. Incremental tiers that decrease in cost per unit as usage increases.
Tailored for B2B scale, including customized platform setups, optimized integrations, and dedicated support.
Designed for large-scale operations, including customized SLAs, advanced customization, and 24/7/365 priority support.
Target Markets
- E-commerce businesses
- Online retailers
- Webstore owners
- B2B e-commerce
- Pharmaceuticals
- Homewares and Appliances
- Improving onsite conversion rates through better search results
- Increasing average basket size and order value through automated upselling and cross-selling
- Reducing customer support workload with 24/7 automated assistance
- Targeting specific customer lifecycles (new, active, slipping away, or lost customers)
- Boosting email click-through rates by automating personalized recommendations
- Reducing bounce rates by showing product alternatives above the fold
- Nestle
- Ducati
- Carlsberg
- Hairlust
History & Milestones
Reached $12M in annual revenue with 109 employees
Received M&A offer (amount undisclosed)
Mikkel Novod appointed as CEO (Hans-Kristian moved to Founder & Chairman role)
Clerk.io founded by Hans-Kristian Bjerregaard
Ranked as Number 1 solution in E-Merchandising by G2
1 AI Tool by Clerk.io
Clerk.io
9moE-commerce personalization platform that connects customers with products using AI for search, recommendations, and customer support.
