Cloudinary
Cloudinary helps companies unleash the full potential of their media to create engaging visual experiences. Its AI-powered image, video, and digital asset management platform manages, transforms, optimizes, and delivers visual content at scale.
At a Glance
- Enterprise brands and large digital businesses
- E-commerce and retail
- Media, publishing, and entertainment
- Marketing and creative teams
- +3 more
AI Tools by Cloudinary
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Cloudinary
Image and Video Media API
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Latest News
Cloudinary Becomes the First Visual Media Platform Built for Agent-Native Development; launches its Agent Experience layer.
Cloudinary announces its developer community reached four million, growing 82% in one year.
Cloudinary named a Visionary in the 2025 Gartner Magic Quadrant for Digital Asset Management Platforms.
Cloudinary expands its intelligent DAM platform with AI-powered search and analytics and enhanced permissions management.
Products & Services
API-first image upload, storage, transformation, optimization, responsive delivery, content-aware cropping, AI enhancement, moderation, and CDN delivery.
Video upload, transcoding, adaptive streaming, AI-powered transformations, smart cropping, accessibility features, live streaming, and global delivery.
AI-powered digital asset management with a single source of truth, search, auto-tagging, permissions and governance, collaboration, analytics, workflow automation, asset variations, and omnichannel delivery.
Low-code solution for delivering fast, optimized visual content; launched as part of Cloudinary's product expansion in 2021.
Market Position
Cloudinary combines developer-first image/video APIs, real-time transformation and optimization, CDN delivery, and API-first intelligent DAM in one platform. It competes with image/video optimization and delivery providers such as Imgix, ImageKit, Uploadcare, and Cloudflare, and with DAM/video platforms such as Bynder, Canto, Brandfolder, Vimeo, and Widen; its differentiation is the breadth of programmable media capabilities plus AI, governance, and workflow automation.
Leadership
Founders
Itai Lahan
Longtime developer and software entrepreneur; co-founded Cloudinary in Israel and serves as co-founder and CEO. The founders met while serving in the Israel Defense Forces.
Tal Lev-Ami
Longtime developer and software engineer; co-founded Cloudinary and serves as co-founder and CTO. He met Lahan and Soferman while serving in the Israel Defense Forces.
Nadav Soferman
Software developer by training with more than 20 years of software-development experience; co-founded Cloudinary and serves as co-founder and CPO.
Executive Team
Itai Lahan
Co-founder and Chief Executive Officer
Longtime developer and co-founder; leads Cloudinary's company strategy and growth.
Tal Lev-Ami
Co-founder and Chief Technology Officer
Longtime developer and co-founder; leads Cloudinary's technology direction.
Founding Story
The three founders encountered the same tedious problems when uploading, managing, transforming, and delivering images and videos in software. They started Cloudinary in 2012 to build the more efficient solution they wanted for themselves as developers and to make visual media programmable for the emerging omni-channel web.
Business Model
Revenue Model
Usage-based and subscription SaaS revenue for image/video APIs and digital asset management, with plans priced around monthly credits and media-management consumption; enterprise customers buy custom contracts, support, infrastructure, and services.
Pricing Tiers
Image and Video APIs; includes 3 users/1 account and 25 monthly credits.
3 users/2 accounts and 225 monthly credits, plus S3 backup, auto-tagging search, expedited support, access controls, and role-based administration.
5 users/3 accounts and 600 monthly credits, plus custom domain, optional HTTPS certificate, and authentication options.
Enterprise SLAs, multi-CDN infrastructure, security/compliance review, custom contracts/invoicing, SSO, provisioning API, and designated customer success.
3 users/1 account and 25 GB storage for DAM trial.
Target Markets
- Enterprise brands and large digital businesses
- E-commerce and retail
- Media, publishing, and entertainment
- Marketing and creative teams
- Software developers and product teams
- Agencies and external content partners
- E-commerce product imagery and video
- Web and mobile application media delivery
- Digital asset management and brand governance
- Omnichannel campaign and content operations
- Video hosting, streaming, post-production, and accessibility
- User-generated content collection, moderation, and publishing
- Adidas
- Etsy
- Fiverr
- Grubhub