Coactive Systems Inc.
Coactive's mission is to turn video and image libraries into a 'revenue engine' by converting raw media into structured, programmable intelligence that can be managed, monetized and measured at petabyte scale.
At a Glance
- Media & Entertainment
- Retail & E-commerce
- Streaming Platforms
- Ad Tech Agencies
AI Tools by Coactive Systems Inc.
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Coactive
Multimodal AI for Video Image Search
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Latest News
Mastering the Shift: 4 Direct Ad Sales Focuses for the Modern Streaming Era
Maximizing Ad Yield: How Rich Contextual Video Signals Transform Your Existing Tech Stack
Coactive AI Launches MediaPerf: New AI Benchmarks for the Media Industry
Coactive AI Launches Media and Entertainment Advisory Board
Products & Services
A platform that enables developers to build video-based applications quickly, converting months of work into minutes using multimodal AI.
An AI-powered metadata tagging system that generates rich contextual metadata for video and image content to improve search and recommendations.
A research benchmark focused on evaluating AI performance in media contexts, providing standardized metrics for media-centric models.
Tools for streaming and VOD platforms to integrate rich content metadata into ad servers for brand safety and CPM optimization.
Market Position
Coactive positions itself as a 'multimodal AI platform' (MAP) that focuses on structured intelligence for existing media libraries rather than just generative AI, emphasizing speed (months to minutes) and scale (petabytes).
Leadership
Founders
Cody Coleman
Co-Founder & CEO. MIT (BS, MEng), Stanford (PhD). Co-creator of DAWNBench & MLPerf; founding member of MLCommons. Previously research roles at Meta (Facebook) and Pinterest.
Will Gaviria Rojas
Co-Founder & Field CTO. MIT (BS), Northwestern (PhD). Former Data Scientist at eBay; co-creator of Data-centric AI movement and benchmarks like DataPerf and Dollar Street.
Executive Team
Cody Coleman
Co-Founder & CEO
Co-creator of DAWNBench & MLPerf; PhD Stanford, MEng & BS MIT.
Will Gaviria Rojas
Co-Founder & Field CTO
Former eBay Data Scientist; PhD Northwestern, BS MIT.
Board of Directors
Founding Story
Founded by MIT alumni Cody Coleman and Will Gaviria Rojas, the company was started to solve the difficulty of working with unstructured data (images and video). They aimed to create a 'multimodal AI operating system' that makes visual data as easy to search and analyze as structured text data.
Business Model
Revenue Model
SaaS and usage-based platform for enterprise visual data management and monetization.
Pricing Tiers
Quote-based pricing tailored to petabyte-scale media libraries and specific use cases like contextual advertising or moderation.
Target Markets
- Media & Entertainment
- Retail & E-commerce
- Streaming Platforms
- Ad Tech Agencies
- Contextual advertising
- Content operations & workflow
- Content moderation & brand safety
- Marketing & personalization
- NBC
- Thomson Reuters
- Fandom
- Emplifi