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    3. Databox

    Databox

    To make it easy for every team at growing businesses to leverage data to improve performance faster.

    Visit Website

    At a Glance

    1Tool Listed
    4Products
    6Tool Views
    6Capabilities
    Discussions
    Boston, MAHeadquarters
    2012Est.
    135Employees
    $16.89MRaised
    Focus Areas
    Business Intelligence
    Performance Metrics
    Web Analytics
    Connect
    Latest News
    Ask your data anything, and get clear answers in seconds (AI Analyst Launch)Mar 18, 2026
    Databox Analytics MCP for Teams: A Practical GuideMar 2, 2026
    Markets
    • SMBs
    • Mid-market teams
    • Marketing Agencies
    • Revenue Operations

    AI Tools by Databox

    (1)
    View Databox
    Databox tool icon

    Databox

    Business Analytics Dashboard Platform

    Business IntelPerformance MetricsWeb Analytics

    Discussions

    No discussions yet

    Be the first to start a discussion about Databox

    Latest News

    03/18/2026

    Ask your data anything, and get clear answers in seconds (AI Analyst Launch)

    Databox Blog
    03/02/2026

    Databox Analytics MCP for Teams: A Practical Guide

    Databox Blog
    07/01/2025

    Announcement to Sunset Free Plan

    Databox Pricing Update
    06/01/2024

    Top Inspiring Workplace 2024 Winner

    Databox Press

    Products & Services

    4
    Business Intelligence Platform

    Centralized BI tool for dashboards, reporting, and metric tracking.

    AI Analyst
    2025

    Natural language Q&A tool allowing users to ask questions about their data.

    Automated Reporting

    Schedule-based report generation and delivery for teams and clients.

    Databox MCP
    2026

    Model Context Protocol server for integrating analytics with AI agents like ChatGPT and Claude.

    Market Position

    Modern BI for teams that need answers now. Positioned as a fast, user-friendly alternative to legacy BI tools like Tableau and Power BI.

    Leadership

    Founders

    DG

    Davorin Gabrovec

    Founder & CPO/President. Previously founded multiple startups in Slovenia. Attended Techstars Boston (2013). Obsessed with product and design.

    PC

    Peter Caputa IV

    CEO since 2017. Previously VP of Sales at HubSpot, where he built a $100M+ sales channel and was a key leader in the company's growth.

    Executive Team

    PC

    Peter Caputa IV

    CEO

    Ex-VP Sales at HubSpot.

    DG

    Davorin Gabrovec

    President & CPO

    Founder and product visionary.

    Board of Directors

    KR
    Katie Rae
    Advisor (Techstars/The Engine)
    DF
    David Frankel
    Board Member (Founder Collective)
    JF
    Jeff Fagnan
    Board Member (Accomplice)

    Founding Story

    Founded in 2012 by Davorin Gabrovec in Slovenia, the company joined Techstars Boston in 2013. In 2016, it pivoted to a self-serve BI model and rebranded. Peter Caputa joined as CEO in 2017 to scale the platform into a leading modern BI tool.

    Business Model

    Revenue
    $23.3M ARR (reported 2026)

    Revenue Model

    SaaS Subscription

    Pricing Tiers

    Free
    $0

    3 Data Sources, daily sync, core BI features.

    Pro
    $159/mo

    3 Data Sources, hourly sync, custom metrics, 5 users.

    Growth
    $399/mo

    3 Data Sources, hourly sync, unlimited users, goals & alerts.

    Premium
    $799/mo

    50 Data Sources, 15-min sync, enterprise security, priority support.

    Private

    Target Markets

    Industries & Segments
    • SMBs
    • Mid-market teams
    • Marketing Agencies
    • Revenue Operations
    Use Cases
    • Executive KPI monitoring
    • Marketing performance analytics
    • Agency client reporting
    • Sales pipeline tracking
    Notable Customers
    • Toast
    • BambooHR
    • Wistia
    • Avidly

    Quick Facts

    Headquarters
    Boston, MA, USA
    Founded
    2012
    Entity Type
    Inc.
    Employees
    135
    Total Funding
    $16.89M (estimated total)
    Investors
    Founder Collective, Accomplice
    Office Locations
    Boston
    Ptuj

    Funding History

    Seed$2,000,000
    2013-01-01
    Founder Collective
    Accomplice
    Techstars
    Series A$14,890,000
    2019-04-08
    Founder Collective

    History & Milestones

    2026

    Reached over 20,000 active business customers and ~135 employees.

    2024

    Announced transition to an 'AI-First' company, embedding AI across the product suite.

    2019

    Raised Series A funding of approximately $14.89M.

    2017

    Peter Caputa joined as CEO to scale the business.

    2016

    Pivoted to a self-serve/freemium model and rebranded the company.

    Key Capabilities

    6
    130+ native integrations
    No-code metric builder
    Real-time dashboards
    Automated reporting
    AI performance summaries
    Mobile and TV streaming

    Integrations & Partnerships

    Platform Integrations

    • HubSpot
    • Google Analytics 4
    • Facebook Ads
    • Salesforce
    • Shopify
    • Stripe
    • QuickBooks

    Key Partnerships

    Solutions Partner Program for Agencies

    Connect

    Website
    databox.com
    LinkedIn
    databox

    AI Topics

    3

    Databox focuses on these topics:

    Business Intelligence(1)
    Performance Metrics(1)
    Web Analytics(1)
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