Databox
To make it easy for every team at growing businesses to leverage data to improve performance faster.
At a Glance
- SMBs
- Mid-market teams
- Marketing Agencies
- Revenue Operations
AI Tools by Databox
(1)Databox
Business Analytics Dashboard Platform
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Latest News
Ask your data anything, and get clear answers in seconds (AI Analyst Launch)
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Top Inspiring Workplace 2024 Winner
Products & Services
Centralized BI tool for dashboards, reporting, and metric tracking.
Natural language Q&A tool allowing users to ask questions about their data.
Schedule-based report generation and delivery for teams and clients.
Model Context Protocol server for integrating analytics with AI agents like ChatGPT and Claude.
Market Position
Modern BI for teams that need answers now. Positioned as a fast, user-friendly alternative to legacy BI tools like Tableau and Power BI.
Leadership
Founders
Davorin Gabrovec
Founder & CPO/President. Previously founded multiple startups in Slovenia. Attended Techstars Boston (2013). Obsessed with product and design.
Peter Caputa IV
CEO since 2017. Previously VP of Sales at HubSpot, where he built a $100M+ sales channel and was a key leader in the company's growth.
Executive Team
Peter Caputa IV
CEO
Ex-VP Sales at HubSpot.
Davorin Gabrovec
President & CPO
Founder and product visionary.
Board of Directors
Founding Story
Founded in 2012 by Davorin Gabrovec in Slovenia, the company joined Techstars Boston in 2013. In 2016, it pivoted to a self-serve BI model and rebranded. Peter Caputa joined as CEO in 2017 to scale the platform into a leading modern BI tool.
Business Model
Revenue Model
SaaS Subscription
Pricing Tiers
3 Data Sources, daily sync, core BI features.
3 Data Sources, hourly sync, custom metrics, 5 users.
3 Data Sources, hourly sync, unlimited users, goals & alerts.
50 Data Sources, 15-min sync, enterprise security, priority support.
Target Markets
- SMBs
- Mid-market teams
- Marketing Agencies
- Revenue Operations
- Executive KPI monitoring
- Marketing performance analytics
- Agency client reporting
- Sales pipeline tracking
- Toast
- BambooHR
- Wistia
- Avidly