Positions itself as the 'AI-native' alternative to traditional design agencies or manual logo builders, specifically optimized for developers using AI coding agents (Claude, Cursor, v0).

Leadership

Founders

Ehud Halberstam

Co-founder and CEO of Chordio. Previously co-founded Brand.ai (acquired by InVision in 2017) and original Design Rails (2014). Former Senior Product Manager at Sears Israel.

Amit Bar

Co-founder and CTO of Chordio. Previously co-founded Brand.ai (acquired by InVision) and original Design Rails.

Executive Team

Ehud Halberstam

Co-Founder & CEO

Product leader and entrepreneur. Previous roles at InVision and Sears.

Amit Bar

Co-Founder & CTO

Technology lead. Previously co-founder at Brand.ai.

Founding Story

Chordio was founded by the same team behind Brand.ai (acquired by InVision) to leverage AI in transforming how product teams and developers build and brand their applications. Design Rails was re-launched as an AI-native evolution of their original branding concept.

Business Model

Revenue

$330K ARR reported in 2025

Revenue Model

One-time purchase for full brand kits and subscription/usage-based models for AI product prototyping tools.

Pricing Tiers

Free

Includes full logo (PNG only), basic color palette, and chat revisions.

Full Brand Package

$49 (one-time)

Includes AI-ready specs, icon logo, SVG/PNG logos, shareable style guide, typography, color specs, and UI guidelines.

Private

Target Markets

Industries & Segments

Software Developers
Product Managers
Designers
AI Agent Builders
Early-stage Startups

Use Cases

Developers building AI-powered apps
Vibe-coding and rapid prototyping
SaaS and landing page branding
Early-stage startup MVP creation

Notable Customers

Individual developers
AI-native startups
Claude Code users

Quick Facts

Headquarters

Issaquah, Washington, USA

Founded

2022

Entity Type

Inc.

Employees

Total Funding

$500,000

Investors

Y Combinator

Office Locations

1017 Pine Crest Circle NE

Funding History

Seed$500,000

Aug 2022

Y Combinator

History & Milestones

Feb 2026

Re-launched Design Rails as an AI-native brand identity platform on Product Hunt.

2025

Reached $330K in revenue with a 3-4 person team.

2022

Chordio, Inc. founded and participated in Y Combinator (S22 batch).

2017

Brand.ai acquired by InVision.

2014

Original Design Rails founded (later became Brand.ai).

Key Capabilities

AI chat-based brand creation

Agent-ready brand specifications

SVG and PNG logo exports

Comprehensive UI style guides

Typography and color palette generation

Integration with AI coding tools like Claude and Cursor

Integrations & Partnerships

Platform Integrations

Claude Code
Cursor
v0
VS Code

Key Partnerships

Compatible with Claude, Cursor, v0, Bolt.dev, and Lovable

Connect

Website

designrails.com

X / Twitter

designrails

AI Topics

Design Rails focuses on these topics:

Graphic Design(1)

Content Generation(1)

Vibe Coding(1)

Back to all developers

Design Rails

Provide builders and developers with an AI-driven, instant brand creation service that delivers complete, code-ready brand identities in minutes.

Visit Website

At a Glance

25Tool Views

Issaquah, WashingtonHeadquarters

2022Est.

4Employees

AI Tools by Design Rails

(1)

Design Rails

AI Brand Identity Generator

Graphic Design Content Generation Vibe Coding

Discussions

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Latest News

02/15/2026

Design Rails featured on Product Hunt as an AI-native brand identity system.

producthunt.com

01/01/2025

Chordio reports $330K revenue growth.

getlatka.com

06/01/2022

Chordio joins Y Combinator S22 batch.

ycombinator.com

Products & Services

Design Rails

2025/2026

AI-native brand identity system that generates complete brand kits (logos, colors, typography, UI styles) in minutes.

Chordio Workbench

2024

Claude Code design workspace built for product teams to prototype on live products using AI agents.

Chordio Wireframes

2024

AI chatbot for instant app wireframes and prototyping.

Market Position

Positions itself as the 'AI-native' alternative to traditional design agencies or manual logo builders, specifically optimized for developers using AI coding agents (Claude, Cursor, v0).

Leadership

Founders

Ehud Halberstam

Co-founder and CEO of Chordio. Previously co-founded Brand.ai (acquired by InVision in 2017) and original Design Rails (2014). Former Senior Product Manager at Sears Israel.

Amit Bar

Co-founder and CTO of Chordio. Previously co-founded Brand.ai (acquired by InVision) and original Design Rails.

Executive Team

Ehud Halberstam

Co-Founder & CEO

Product leader and entrepreneur. Previous roles at InVision and Sears.

Amit Bar

Co-Founder & CTO

Technology lead. Previously co-founder at Brand.ai.

Founding Story

Business Model

Revenue

$330K ARR reported in 2025

Revenue Model

One-time purchase for full brand kits and subscription/usage-based models for AI product prototyping tools.

Pricing Tiers

Free

Includes full logo (PNG only), basic color palette, and chat revisions.

Full Brand Package

$49 (one-time)

Includes AI-ready specs, icon logo, SVG/PNG logos, shareable style guide, typography, color specs, and UI guidelines.

Private

Target Markets

Industries & Segments

Software Developers
Product Managers
Designers
AI Agent Builders
Early-stage Startups

Use Cases

Developers building AI-powered apps
Vibe-coding and rapid prototyping
SaaS and landing page branding
Early-stage startup MVP creation

Notable Customers

Individual developers
AI-native startups
Claude Code users

Quick Facts

Headquarters

Issaquah, Washington, USA

Founded

2022

Entity Type

Inc.

Employees

Total Funding

$500,000

Investors

Y Combinator

Office Locations

1017 Pine Crest Circle NE

Funding History

Seed$500,000

Aug 2022

Y Combinator

History & Milestones

Feb 2026

Re-launched Design Rails as an AI-native brand identity platform on Product Hunt.

2025

Reached $330K in revenue with a 3-4 person team.

2022

Chordio, Inc. founded and participated in Y Combinator (S22 batch).

2017

Brand.ai acquired by InVision.

2014

Original Design Rails founded (later became Brand.ai).

Key Capabilities

AI chat-based brand creation

Agent-ready brand specifications

SVG and PNG logo exports

Comprehensive UI style guides

Typography and color palette generation

Integration with AI coding tools like Claude and Cursor

Integrations & Partnerships

Platform Integrations

Claude Code
Cursor
v0
VS Code

Key Partnerships

Compatible with Claude, Cursor, v0, Bolt.dev, and Lovable

Connect

Website

designrails.com

X / Twitter

designrails

AI Topics

Design Rails focuses on these topics:

Graphic Design(1)

Content Generation(1)

Vibe Coding(1)

Back to all developers