Display
Display is an agent-agnostic document and publishing workspace where AI agents publish HTML or Markdown artifacts to shareable URLs and people review, comment on, edit, and version them. It aims to give agent-generated work a home inside company workflows, independent of any single AI model or provider.
At a Glance
- Organizations and teams using AI coding and productivity agents
- Product, design, marketing, engineering, data, leadership, sales, and operations teams
- Creative agencies and consultancies
- Software companies and remote teams
- +2 more
AI Tools by Display
(1)Display
AI Agent Document Publishing
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Latest News
Make public docs your own: users can copy public reports, plans, and templates into their organization.
Work with external collaborators by inviting contractors and partners as organization members.
Display became available through Claude's connector directory.
Browser-based document creation and editing launched.
Products & Services
A SaaS workspace for publishing HTML and Markdown files as rendered artifacts with permanent URLs, configurable Private/Company/Public visibility, authentication, sharing, comments, editing, search, folders, Spaces, and version history.
Agent interfaces that let Claude, ChatGPT, Codex, Cursor, Claude Code, and other tools publish, search, share, update, copy, and review Display artifacts.
Web-based creation and editing for documents and HTML/Markdown source, with each save producing a new version at the same URL.
Private-beta capabilities for building internal applications that pull from company sources and connecting sources such as spreadsheets, warehouses, and inboxes.
Market Position
Display positions itself as an agent-agnostic collaboration and publishing layer for AI-generated artifacts, combining private/authenticated hosting with inline human review, versioning, and agent feedback loops. It contrasts its company-based, unlimited-viewer pricing and model neutrality with Notion and Confluence for team documentation, and with Vercel, GitHub Pages, Cloudflare Access, GitBook, and similar static-hosting or access-control tools for publishing and protecting pages.
Leadership
Founders
Ott Ilves
Display co-founder and CEO. Previously worked on user acquisition at Pipedrive, scaled Ampler from zero to €12 million in revenue, and co-founded the VC-related company Esgrid.
Carl Rannaberg
Display co-founder and engineer. He is an experienced SaaS builder and former Pipedrive employee; his background includes building software with agentic coding tools and work associated with Pactum.
Executive Team
Ott Ilves
Co-founder and CEO
Former Pipedrive user-acquisition executive; previously scaled Ampler from zero to €12 million in revenue and co-founded Esgrid.
Carl Rannaberg
Co-founder and engineering lead
Experienced SaaS builder and former Pipedrive employee who focuses on engineering and agentic coding workflows.
Board of Directors
Founding Story
In spring 2026, Carl and Ott repeatedly encountered the problem that agents in Claude Code, Cursor, and Codex produced useful HTML and Markdown artifacts but teams had no good way to share and collaborate on them. They started Display to provide the missing layer: a Google-Drive-like home where agents publish work to a URL, people review it, and agents incorporate feedback into new versions.
Business Model
Revenue Model
Subscription SaaS with company-based pricing rather than per-seat licensing. Paid plans are billed monthly or annually; Enterprise is negotiated. Display says payments are processed by Stripe.
Pricing Tiers
1 editor or contributor, 3 gated documents, 50 MB storage, random subdomain, and unlimited viewers/commenters.
1 editor or contributor, 5 GB storage, unlimited gated documents, unlimited viewers/commenters, and Google/Microsoft sign-in.
150 editors/contributors, 100 GB storage, Shared Spaces, viewer identities, and unlimited viewers/commenters.
1 TB storage, 365-day audit logs, additional email domains, public/external sharing controls, and domain allowlist.
Negotiated contract with SAML SSO, signed DPA, SLA, priority support, more than 150 editors/contributors, custom storage, and contract-specific features.
Target Markets
- Organizations and teams using AI coding and productivity agents
- Product, design, marketing, engineering, data, leadership, sales, and operations teams
- Creative agencies and consultancies
- Software companies and remote teams
- Companies needing private or company-authenticated HTML hosting
- Enterprise teams needing SAML, audit logs, and organization-level sharing controls
- Product and design explorations, prototypes, and pre-build reviews
- Agency proposals, client reports, landing-page mockups, and strategy documents
- Marketing KPI reports, campaign plans, and interactive presentations
- Engineering prototypes, architecture diagrams, postmortems, and feature reviews
- Interactive dashboards and scheduled data reports without requiring a BI license
- Leadership board updates, investor updates, and company plans
- Kogan.com
- Indigo Engineering
- Customer.io
- HighLevel