Durable Technologies Inc
Durable is an AI-powered platform that helps solopreneurs and small business owners start, manage, and grow their businesses with tools for website building, marketing, and operations.
At a Glance
- Solopreneurs
- Small Business Owners
- Service-based professionals (e.g., landscapers, consultants)
AI Tools by Durable Technologies Inc
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Durable
AI Website Builder for SMBs
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Latest News
Durable Raises $14 Million Series A to Remove All Barriers to Owning Your Business
Durable announces over 6 million websites built on its platform
Launch of the '30-second' AI Website Builder goes viral
Durable raises $6.25M Seed round to build the default platform for solopreneurs
Products & Services
Generates a full website including copy, images, and layout in under a minute using AI.
A customer relationship management tool designed specifically for solopreneurs to manage leads and contacts.
Integrated tools for sending professional invoices and accepting online payments.
An AI-powered assistant that helps users generate marketing content, manage tasks, and answer business questions.
Market Position
Durable positions itself as the fastest and most comprehensive 'all-in-one' platform for starting a business, going beyond simple website building to include CRM and invoicing powered by AI.
Leadership
Founders
James Clift
CEO and Founder. Previously founded VisualCV (online resume builder) and LeadSift (B2B intent data, acquired by IDG).
Ross Howard-Jones
Founding Designer. Previously a designer at Shopify and Bench Accounting.
Helio Bentes
Founder. Over 13 years of experience in IT consulting and product development.
Executive Team
James Clift
CEO & Founder
Serial entrepreneur with a track record in SaaS and recruitment tech (VisualCV, LeadSift).
Ross Howard-Jones
Founding Designer
Expert in product design with experience at Shopify and Bench.
Board of Directors
Founding Story
Originally founded as Holopod (a Slack status app), the company rebranded to Durable in late 2021. Founder James Clift envisioned a world where starting a business is easier than having a job, leveraging AI to automate the complex technical and administrative hurdles of entrepreneurship.
Business Model
Revenue Model
SaaS subscription model with tiered monthly or annual plans.
Pricing Tiers
Build and launch a website with a Durable subdomain.
Custom domain, 10 contacts, and basic features (billed annually).
Unlimited contacts, priority support, and advanced features (billed annually).
Target Markets
- Solopreneurs
- Small Business Owners
- Service-based professionals (e.g., landscapers, consultants)
- New business launches
- Service-based businesses
- Solopreneur operations
- Website migration for small businesses