Dynamic Yield Ltd. (Mastercard)
To help brands deliver individualized digital customer experiences at scale through AI-powered personalization, optimization, and synchronization.
At a Glance
- Retail & E-commerce
- Travel & Hospitality
- Financial Services
- Media & Entertainment
AI Tools by Dynamic Yield Ltd. (Mastercard)
(1)
Dynamic Yield
AI Experience Optimization Platform
Discussions
No discussions yet
Be the first to start a discussion about Dynamic Yield Ltd. (Mastercard)
Latest News
Dynamic Yield launches Personalized Search Results for Experience Search
Gartner names Mastercard Dynamic Yield a Leader in the 2026 Magic Quadrant for Personalization Engines for the 8th year
Dynamic Yield releases 2026 State of Personalization Maturity Report
Dynamic Yield Unveils Shopping Muse, Next-Gen AI Personal Retail Assistant
Products & Services
A unified, open, and modular personalization operating system that allows brands to build and manage digital experiences across channels.
A generative AI-powered personal retail assistant that helps shoppers discover products using natural language conversations.
A suite of personalization features powered by Mastercard's proprietary data and AI, integrated directly into the Dynamic Yield platform.
A system of deep learning models that predicts customer intent and affinity in real-time to automate personalization at scale.
Market Position
Dynamic Yield positions itself as a 'Leader' in the personalization space, differentiating from legacy suites (Adobe, Oracle) through its agile 'Experience OS' architecture and native AI capabilities.
Leadership
Founders
Liad Agmon
Serial entrepreneur. Previously founded Onigma (acquired by McAfee) and Delver (acquired by Sears, where he became VP of New Services).
Omri Mendellevich
Technologist and co-founder. Served as CTO of Dynamic Yield since its inception, focusing on the platform's core AI and engineering architecture.
Ofer Zinger
Co-founder and entrepreneur. Involved in the early stages of Dynamic Yield's development and strategy.
Executive Team
Ori Bauer
Chief Executive Officer
20+ years in tech. Previously Founder/CEO of Glean Health and held leadership roles at IBM and Kodak after their acquisition of his startups.
Oded Leiba
Chief Customer Officer
Former VP of Customer Success at Clicktale; specialized in managing Fortune 500 client accounts.
Board of Directors
Founding Story
Dynamic Yield was founded in 2011 by Liad Agmon and Omri Mendellevich with the vision of helping companies personalize every customer touchpoint. Agmon, a serial entrepreneur, combined his background in cybersecurity and consumer data to build a platform that unifies fragmented data into actionable customer segments.
Business Model
Revenue Model
Software-as-a-Service (SaaS) subscription model with tiered pricing based on features, traffic volume, and scale of use.
Pricing Tiers
Customized based on modules and scale; includes full access to Experience OS and support.
Target Markets
- Retail & E-commerce
- Travel & Hospitality
- Financial Services
- Media & Entertainment
- eCommerce Personalization
- Digital Drive-Thru Optimization
- Email Marketing Personalization
- Mobile App Engagement
- Landing Page Optimization
- Saks Fifth Avenue
- McDonald's
- Electrolux
- Sky