Finally (Backoffice.co, Inc.)
Finally removes the manual work holding your business back with a unified platform for AI-driven finance and accounting automation.
At a Glance
- Small and Mid-sized Businesses (SMBs)
- Early-stage startups
AI Tools by Finally (Backoffice.co, Inc.)
(1)
Finally
SMB Accounting and Finance Platform
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Latest News
Finally raises $200M Series B with $50M equity and $150M credit facility
Finally, now with $10M, adds AI for better insight into small business accounting
Finally secures $200m in Series B funding to enhance SMB financial services
Brian Whalen appointed as CFO of Finally to lead financial strategy
Products & Services
AI-driven bookkeeping that categorizes transactions and provides real-time financial reporting.
Tools to create professional invoices, set payment terms, and automate payment reminders.
A 30-day charge card with no personal guarantee and higher credit limits for SMBs.
A unified financial ledger leveraging artificial intelligence for automation and insights.
Market Position
Positions itself as an all-in-one AI-native alternative to legacy tools like QuickBooks and fragmented finance apps.
Leadership
Founders
Felix Rodriguez
Serial entrepreneur with multiple exits including a website design service and a comparison shopping site. 500 Startups alumnus.
Glennys Rodriguez
Previously co-founded Turn 2 Interactive. Expert in operations and client service delivery.
Edwin Mejia
Background in legal services and sports management. Co-founded Athletes Premier International and Turn 2 Interactive.
Executive Team
Felix Rodriguez
Founder & CEO
Serial entrepreneur with 9 ventures and 3 exits. Background as a network engineer. Native New Yorker and 500 Startups B24 alumnus.
Glennys Rodriguez
Co-Founder & COO
Co-founder of Turn 2 Interactive (2011-2017). Oversees day-to-day operations and client onboarding at Finally.
Board of Directors
Founding Story
Started in Jan 2018 by Felix and Glennys Rodriguez to help SMBs manage bookkeeping efficiently, soon joined by Edwin Mejia.
Business Model
Revenue Model
Subscription-based SaaS for bookkeeping and invoicing software, combined with credit/interchange revenue from corporate card usage.
Pricing Tiers
Up to 7 billable clients
Up to 70 billable clients
Up to 500 billable clients
Basic automated bookkeeping
Custom quotes for larger businesses
Target Markets
- Small and Mid-sized Businesses (SMBs)
- Early-stage startups
- Small and medium-sized business financial management
- Automating bookkeeping and payroll
- Controlling business spend and expenses
- Over 1,000 businesses per month joining the platform as of 2024