Floto
Floto is building an 'Agentic OS for Feedback' to transform how teams gather, analyze, and act on feedback across every stage of product development.
At a Glance
- Product Designers
- Product Managers
- UX Researchers
- Startup Founders
AI Tools by Floto
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Floto
AI Design Feedback for Figma
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Latest News
Floto expands design audits with new dimensions for UX and accessibility checks.
Rags Vadali discusses 'Product Thinking for Non-Technical Founders' in the Meta era.
Launch of 'Jo', the AI-driven research agent for automated user interviews.
Official launch of the 'Yo' Figma plugin for instant AI design feedback.
Products & Services
An AI co-pilot for designers that provides instant feedback, design audits, and user research tools directly within Figma.
AI-powered critique of designs with explanations of friction points and usability flaws.
Allows designers to get feedback from synthetic user personas to validate designs early.
Automated AI-conducted interviews with real users, including scheduling, recording, and transcription.
Market Position
Positioned as an 'Agentic OS for Feedback' that integrates directly into the design canvas, differentiating from standalone research tools by providing instant AI-driven critiques and synthetic persona feedback.
Leadership
Founders
Rags Vadali
Co-founder and CEO. Former Product Leader at Meta, where he founded Click-to-WhatsApp Ads. Previously at Instagram (launched filters to 600M people) and YouTube (launched Partner Program in Europe). Serial entrepreneur with experience in Silicon Valley.
Prashant Hegde
Co-founder and CTO. Serial entrepreneur and GenAI expert. Previously co-founded HealthTech and Web3 startups, scaling one to serve over 30 million patients. Background in engineering and technical product marketing.
Executive Team
Rags Vadali
Co-Founder and CEO
Extensive experience in product management and growth at Meta, Instagram, and YouTube.
Prashant Hegde
Co-Founder and CTO
Technical founder with deep expertise in GenAI and scaling large-scale healthcare platforms.
Founding Story
Rags Vadali and Prashant Hegde teamed up to bridge the gap between design and user feedback. They observed that products often 'drift away' from user needs because feedback is slow or abstract. They built Floto to bring AI agents directly into the design workflow (starting with Figma) to provide instant, actionable insights.
Business Model
Revenue Model
Credits-based SaaS model (Freemium + Pay-as-you-go). Users receive free credits on signup and can purchase additional credits as needed.
Pricing Tiers
1,000 free credits upon signup (equivalent to ~50 design audits or 20 persona tests).
Additional credits for audits (20 per audit), persona tests (50 per test), and interviews (25 per interview).
Target Markets
- Product Designers
- Product Managers
- UX Researchers
- Startup Founders
- Rapid design validation
- Early-stage user research
- Automated UX audits
- Verifying shipped designs against prototypes
- Individual designers and product teams at various tech companies using Figma.