Floto

London, United KingdomFounded 2024

Private

1Tools Listed

1Combined Tool Views

Floto is building an 'Agentic OS for Feedback' to transform how teams gather, analyze, and act on feedback across every stage of product development.

Website View Tools View Discussions

Founding Story

Rags Vadali and Prashant Hegde teamed up to bridge the gap between design and user feedback. They observed that products often 'drift away' from user needs because feedback is slow or abstract. They built Floto to bring AI agents directly into the design workflow (starting with Figma) to provide instant, actionable insights.

Discussions

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Leadership

Founders

Rags Vadali

Co-founder and CEO. Former Product Leader at Meta, where he founded Click-to-WhatsApp Ads. Previously at Instagram (launched filters to 600M people) and YouTube (launched Partner Program in Europe). Serial entrepreneur with experience in Silicon Valley.

Prashant Hegde

Co-founder and CTO. Serial entrepreneur and GenAI expert. Previously co-founded HealthTech and Web3 startups, scaling one to serve over 30 million patients. Background in engineering and technical product marketing.

Executive Team

Rags Vadali

Co-Founder and CEO

Extensive experience in product management and growth at Meta, Instagram, and YouTube.

Prashant Hegde

Co-Founder and CTO

Technical founder with deep expertise in GenAI and scaling large-scale healthcare platforms.

Business Model

Revenue Model

Credits-based SaaS model (Freemium + Pay-as-you-go). Users receive free credits on signup and can purchase additional credits as needed.

Pricing Tiers

Free Tier

1,000 free credits upon signup (equivalent to ~50 design audits or 20 persona tests).

Pay-As-You-Go

Starts at $10

Additional credits for audits (20 per audit), persona tests (50 per test), and interviews (25 per interview).

Private

Target Markets

Industries & Segments

Product Designers
Product Managers
UX Researchers
Startup Founders

Use Cases

Rapid design validation
Early-stage user research
Automated UX audits
Verifying shipped designs against prototypes

Notable Customers

Individual designers and product teams at various tech companies using Figma.

History & Milestones

January 2025

Launched 'Yo', a Figma plugin that brings AI-powered audits and research directly to the design canvas.

April 2025

Launched 'Jo', an AI research agent designed to automate and simplify real-user interviews.

Late 2025

Expanded platform capabilities with Synthetic Persona testing and Design Diff tools.

2024

Floto founded by Rags Vadali and Prashant Hegde with the vision of building a Feedback OS.

1 AI Tool by Floto

Floto

UX Design

Floto is a Figma plugin that delivers instant AI-powered design feedback through audits, synthetic persona testing, flow validation, and AI-conducted user interviews.

Quick Facts

Headquarters

London, United Kingdom

Founded

2024

Entity Type

Private Limited Company

Employees

Office Locations

London

Bengaluru

Latest News

February 2026

Floto expands design audits with new dimensions for UX and accessibility checks.

www.linkedin.com

September 2025

Rags Vadali discusses 'Product Thinking for Non-Technical Founders' in the Meta era.

www.techfornontechies.co

April 2025

Launch of 'Jo', the AI-driven research agent for automated user interviews.

floto.ai

Key Capabilities

AI Design Audits

Synthetic Persona Testing

Automated User Interviews

Flow Testing and Validation

Design Diff (Visual QA)

Direct Figma Integration

Integrations & Partnerships

Platform Integrations

Figma

Key Partnerships

Figma (Plugin Ecosystem partner)

Connect

Website

X / Twitter

Discord

Instagram

AI Topics

Floto focuses on these topics:

UX Design(1)

User Research(1)

Visual Testing(1)

Back to all developers

Floto

London, United KingdomFounded 2024

Private

1Tools Listed

1Combined Tool Views

Floto is building an 'Agentic OS for Feedback' to transform how teams gather, analyze, and act on feedback across every stage of product development.

Website View Tools View Discussions

Founding Story

Discussions

No discussions yet

Be the first to start a discussion about Floto

Leadership

Founders

Rags Vadali

Prashant Hegde

Executive Team

Rags Vadali

Co-Founder and CEO

Extensive experience in product management and growth at Meta, Instagram, and YouTube.

Prashant Hegde

Co-Founder and CTO

Technical founder with deep expertise in GenAI and scaling large-scale healthcare platforms.

Business Model

Revenue Model

Credits-based SaaS model (Freemium + Pay-as-you-go). Users receive free credits on signup and can purchase additional credits as needed.

Pricing Tiers

Free Tier

1,000 free credits upon signup (equivalent to ~50 design audits or 20 persona tests).

Pay-As-You-Go

Starts at $10

Additional credits for audits (20 per audit), persona tests (50 per test), and interviews (25 per interview).

Private

Target Markets

Industries & Segments

Product Designers
Product Managers
UX Researchers
Startup Founders

Use Cases

Rapid design validation
Early-stage user research
Automated UX audits
Verifying shipped designs against prototypes

Notable Customers

Individual designers and product teams at various tech companies using Figma.

History & Milestones

January 2025

Launched 'Yo', a Figma plugin that brings AI-powered audits and research directly to the design canvas.

April 2025

Launched 'Jo', an AI research agent designed to automate and simplify real-user interviews.

Late 2025

Expanded platform capabilities with Synthetic Persona testing and Design Diff tools.

2024

Floto founded by Rags Vadali and Prashant Hegde with the vision of building a Feedback OS.

1 AI Tool by Floto

Floto

UX Design

Floto is a Figma plugin that delivers instant AI-powered design feedback through audits, synthetic persona testing, flow validation, and AI-conducted user interviews.