Flowstep
To turn ideas into editable UI in seconds, helping teams learn, align, and ship faster by building the most loved design tool on the planet.
At a Glance
- Product Teams
- UI/UX Designers
- Startups
- Software Engineers
AI Tools by Flowstep
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Flowstep
AI UI Generator for Product Teams
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Products & Services
An AI-native platform that transforms natural language prompts, PRDs, or images into editable UI screens, wireframes, and user flows on an infinite canvas.
Market Position
AI-native design tool focusing on speed and 'vibe design', enabling non-designers and designers alike to create high-fidelity UI in seconds with seamless handoff to Figma and code.
Leadership
Founders
Matt Clannachan
Co-founder & CEO. Previously VP of Product and Senior Product Manager at Bondora. Experience at NatWest Group and Santander UK.
Svyatoslav (Svyat) Polishchuk
Co-founder & Design Lead. Previously Senior Product Designer and Team Lead at Bolt. Background at SoPost, Binary Studio, and Happy Design.
Sami Nieminen
Co-founder. Part of the international founding team (Finland).
Kaarel Roben
Co-founder. Part of the international founding team (Estonia).
Executive Team
Matt Clannachan
Co-founder & CEO
Ex-Bondora VP Product
Svyatoslav Polishchuk
Co-founder & Design Lead
Ex-Bolt Senior Product Designer
Founding Story
Flowstep was started to accelerate the digital product design process, moving from prompt to production-ready UI instantly using their 'Imagination Algorithm'.
Business Model
Revenue Model
SaaS subscription with tiered plans (Free, Starter, Enterprise).
Pricing Tiers
Limited messages, multi-screen, and projects.
80 messages/month, unlimited multi-screen, projects, exports, and copy to Figma.
Tailored solutions for large teams, volume pricing, advanced security, and dedicated support.
Target Markets
- Product Teams
- UI/UX Designers
- Startups
- Software Engineers
- Product managers building mockups
- UI/UX designers for rapid prototyping
- Engineers needing production-ready front-end code
- Cross-functional teams iterating on app concepts
- Users from Google, Revolut, Bolt, Unity, Wix, Fresha