FlutterFlow
FlutterFlow provides visual development tooling that helps developers, designers, and entrepreneurs build powerful cross-platform apps easily, reducing the time between app ideation and launch while maintaining full code ownership and no vendor lock-in.
Founding Story
Founded in 2020 by Abel Mengistu and Alex Greaves, who met while working on the Google Maps team at Google. They started FlutterFlow after their first startup, Taste Inc. (a restaurant recommendation app), failed during the pandemic. During that experience, they realized they spent too much time on backend complexity for what was essentially a simple app, which inspired them to build a platform to make app development easier and faster. They launched a working version of the product within a few months of starting the company.
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Leadership
Founders
Abel Mengistu
Former Google engineer who worked on Google Maps and Google ATAP & Hardware. Prior to FlutterFlow, co-founded Taste Inc. (a restaurant recommendation app that failed during the pandemic). Holds a B.S. degree in Computer Science. Serves as CEO of FlutterFlow.
Alex Greaves
Former Google engineer who worked on Google Maps. Co-founded Taste Inc. with Abel Mengistu before starting FlutterFlow in 2020.
Executive Team
Abel Mengistu
Co-Founder & CEO
Former Google engineer on Maps team, previously co-founded Taste Inc.
Alex Greaves
Co-Founder
Former Google engineer on Maps team, previously co-founded Taste Inc.
Business Model
Revenue Model
Subscription-based SaaS model with monthly and annual billing options (approximately 25% discount for annual plans). Pricing is seat-based for Growth and Business tiers. Additional revenue from paid add-ons such as extra custom domain connections and single-project collaborator slots. Enterprise tier with custom pricing for companies with $10M+ annual revenue.
Pricing Tiers
Visual development environment, 1,000+ prebuilt templates, build mobile/web/desktop apps, API and data integration, web publishing, up to 2 projects
Includes Free features plus unlimited projects, source code and APK download, custom domain web publishing (1 free connection), local device testing, one-click store deployment
Includes Basic features plus GitHub integration, real-time collaboration for up to 2 users, 2 open branches per project, one-click localization
Includes Growth features plus real-time collaboration for up to 5 users, up to 5 open branches per project, 3 automated tests per project, Figma frame import, custom typography
Available to students (18+ at accredited universities) and educators
Designed for companies with $10M+ annual revenue. Enterprise compliance, security, support, and operational integration. Build applications 3-5x faster
Target Markets
- Startups and early-stage companies
- Enterprise teams and Fortune 500 companies
- Product managers
- Developers and software engineers
- Designers
- Entrepreneurs
- Rapid MVP development for seed funding and validation
- Creating working demos and prototypes for sales deals
- Accelerating team development velocity for product teams
- Building scalable production applications
- Cross-platform mobile app development (iOS and Android)
- Web application development
- FIS
- Salesforce
- Microsoft
- IBM
History & Milestones
Launched FlutterFlow 6.0 on company's 4th anniversary
Announced Dreamflow evolution with AI-first tri-surface development
Announced collaboration with Google Cloud and Accenture for CPG industry
Reached over 3 million users
Raised $25.5M Series A led by GV, reaching $30M total funding
1 AI Tool by FlutterFlow
FlutterFlow
8moVisual builder for Flutter applications that lets you create UI, connect to databases, and add logic without extensive coding knowledge.
