Formflow
Formflow is the world's most advanced no-code form builder, designed to help businesses create interactive, personalized forms that boost lead generation and conversions.
Founding Story
Started in 2024 by Jason Williamson, a serial entrepreneur and eCommerce marketing expert. Despite having no previous SaaS experience or coding knowledge, Williamson envisioned a tool that would simplify the creation of complex, intelligent forms for the eCommerce sector.
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Leadership
Founders
Jason K. Williamson
Serial Entrepreneur and CEO of E2 Agency. Expert in eCommerce email marketing and retention strategies, having generated over $220M in revenue for brands globally. Founded Formflow in 2024.
Executive Team
Jason K. Williamson
Founder & CEO
Background in eCommerce marketing and agency leadership at E2 Agency.
Radu Ghita
VP of Engineering / Fractional CTO
Expert in engineering management and software architecture.
Business Model
Revenue Model
SaaS subscription model (Monthly and Annual) along with limited-time Lifetime Deals (LTD).
Pricing Tiers
Up to 25 submissions per month, core builder, basic integrations.
Up to 1,000 sends per month, unlimited forms, all core features.
Higher limits and priority features for growing businesses.
Advanced features for high-volume enterprises.
Target Markets
- eCommerce Brands
- SaaS Businesses
- Marketing Agencies
- Coaches and Course Creators
- Small to Medium Enterprises (SMEs)
- Lead Generation Funnels
- Customer Feedback Surveys
- Job and Event Registration Applications
- Interactive Quizzes and Assessments
- Payment Collection and Scheduling
- Client Intake Forms
- Various 8-figure eCommerce brands managed via E2 Agency
History & Milestones
Expansion of product features including advanced logic, real-time validation, and 20+ direct integrations.
Trademark registration filed for FormFlow in the UK and EU.
Formflow founded and officially launched.
Release of Formflow Copilot, an AI-powered form generation tool.
