Framer B.V.
Framer helps companies design and publish professional websites without writing code, bridging the gap between design and development.
At a Glance
- Designers
- Marketing Teams
- Startup Founders
- Agencies
- +1 more
AI Tools by Framer B.V.
(1)Framer
AI Website Builder No Code
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Products & Services
Design and publish high-performance websites without code directly from a design canvas.
Built-in content management system for managing dynamic site content like blogs and portfolios.
AI-powered tools for generating layouts, text, and localizing content.
Enables users to update website content directly in the browser.
Market Position
Positions itself as a designer-first website builder that offers more design freedom than Webflow and easier high-fidelity animations, specifically targeting teams moving from Figma.
Leadership
Founders
Koen Bok
Co-founder and former CEO of Framer. Previously co-founded Sofa (design studio) which was sold to Facebook in 2011. Worked at Facebook as a Product Designer.
Jorn van Dijk
Co-founder and current CEO of Framer. Previously co-founded Sofa (sold to Facebook in 2011). Worked at Facebook as a Product Designer. Swapped CEO roles with Koen Bok to focus on the company's pivot to website building.
Executive Team
Jorn van Dijk
CEO & Co-founder
Lead designer at Facebook; co-founder of Sofa.
Koen Bok
Co-founder
Product designer at Facebook; co-founder of Sofa.
Board of Directors
Founding Story
Founded by Koen Bok and Jorn van Dijk after selling their design studio Sofa to Facebook. Originally focused on high-fidelity prototyping, the founders eventually pivoted the product to solve the problem of designers needing to hand off code to developers, transforming Framer into a direct publishing platform.
Business Model
Revenue Model
SaaS Subscription (Per site and per workspace)
Pricing Tiers
For personal projects and learning.
For small sites with custom domains.
For advanced sites with CMS and analytics.
For large teams and enterprise-grade needs.
Target Markets
- Designers
- Marketing Teams
- Startup Founders
- Agencies
- Enterprise Marketing
- Marketing Websites
- Landing Pages
- Portfolios
- SaaS Websites
- Event Pages
- Perplexity
- Scale AI
- Huel
- Miro