Fulcrum
To turn ideas that inspire into products that help using advanced AI-augmented engineering and human-gated quality control.
At a Glance
- Early-stage startups
- HealthTech
- Marketplaces
- SaaS platforms
AI Tools by Fulcrum
(1)SonOf
AI Agentic Dev Service
Discussions
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Latest News
Fulcrum Rocks launches SonOf on Product Hunt to automate engineering backlogs
Comparison of AI building tools Cursor vs Lovable published by Fulcrum team
Insights on AI integration for Mental Health platforms shared by Fulcrum
Fulcrum recognized as a top-reviewed software developer in Warsaw by The Manifest
Products & Services
An agentic engineering service that connects to development stacks and PM tools to autonomously ship production-ready code with senior review.
Bespoke software development services for early-stage and scale-up startups, specializing in HealthTech and marketplaces.
Market Position
Positions as a 'pay for landing, not the flying' service, bridging the gap between prototype AI tools and high-cost agencies through agentic automation and human tech-lead oversight.
Leadership
Founders
Ihor Prokopenko
Co-Founder & CEO at Fulcrum Rocks. Previously worked in Quality Assurance at Railsware. Co-founded Fulcrum in 2018.
Michael Borozenets
Co-Founder & CTO at Fulcrum Rocks. Expert in AI-driven development and HealthTech. Educated at National Technical University of Ukraine 'Kyiv Polytechnic Institute'.
Julia Sychkova
Co-Founder & Head of Delivery. Former Project Manager and Marketing Manager with experience at Cloudfresh and Live Animations.
Executive Team
Ihor Prokopenko
CEO
Strategic growth and co-founder.
Michael Borozenets
CTO
Technical strategy, AI architecture, and co-founder.
Founding Story
Started in 2018 by three founders in Kyiv, Fulcrum Rocks was built on the principle of providing a stable 'fulcrum' for startups to move the world.
Business Model
Revenue Model
A performance-based model where clients pay for completed story points ($100/SP) or subscribe to monthly tiers.
Pricing Tiers
Pay-as-you-go unit of shippable work.
50 SP/mo plan (~10% discount).
100 SP/mo plan (~20% discount).
200 SP/mo plan (~30% discount).
Target Markets
- Early-stage startups
- HealthTech
- Marketplaces
- SaaS platforms
- Clearing large software backlogs
- Acting as the full engineering function for non-technical founders
- Rapid prototyping and MVP development
- Scaling engineering capacity without additional hiring
- Zuri Fertility
- Camacho Engineering Capital
- Wilow
- KÖR