General Action
General Action builds masterful products that shape how software is created, starting with an open-source agentic development environment.
At a Glance
- Software Engineers
- DevOps Teams
- Enterprise Engineering Organizations
AI Tools by General Action
(1)Emdash
Parallel Coding Agent Orchestrator
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Products & Services
An open-source, provider-agnostic agentic development environment (ADE) for running multiple coding agents in parallel with git isolation.
Market Position
Differentiates from Cursor and GitHub Copilot by being open-source, provider-agnostic, and enabling parallel agent workflows with strict git isolation.
Leadership
Founders
Arne Strickmann
Previously a software engineer at Thrive Capital and Highlight AI. Co-founded Langdock (YC S23) and Thrive.
Raban von Spiegel
Stanford-educated engineer. Previously founded Soff (YC S24) and conducted research at MIT CSAIL. Created an index protocol managing $10M+ in assets.
Executive Team
Arne Strickmann
Co-founder
Software Engineering background (Thrive Capital, Highlight AI), serial founder (Langdock).
Raban von Spiegel
Co-founder
Stanford grad, MIT CSAIL researcher, previous YC founder (Soff).
Board of Directors
Founding Story
Built by founders who wanted a better way to manage multiple AI coding agents without branch chaos, resulting in the creation of Emdash.
Business Model
Revenue Model
Open-core / SaaS. The core desktop app is open-source (MIT), while cloud-hosted workspaces for teams/enterprise are offered (Emdash Cloud).
Pricing Tiers
Desktop application, provider-agnostic, MIT licensed.
Cloud workspaces for AI coding agents, security, and compliance.
Target Markets
- Software Engineers
- DevOps Teams
- Enterprise Engineering Organizations
- AI-assisted software development
- Rapid prototyping with multiple agents
- Automating PR creation and review
- Managing complex codebase changes with AI
- Open-source community users