George Hastings
To democratize high-end WebGL motion and interaction design by providing a no-code visual editor that empowers designers to create complex shader effects effortlessly.
At a Glance
- Software designers
- Motion designers
- Web developers
- Creative agencies
AI Tools by George Hastings
(1)
Khroma
AI Color Palette Generator
Discussions
No discussions yet
Be the first to start a discussion about George Hastings
Latest News
Launched the Outline effect with ASCII dithering support.
Interview: WebGL for software designers - George Hastings on democratizing high-end motion.
Official launch of Unicorn Studio: The Design Tool for Shader Magic.
Khroma.co launch: An AI tool to help designers find perfect colors.
Products & Services
A no-code visual editor for creating high-end WebGL motion and interactive graphics for web and app projects.
An AI-powered color tool that uses machine learning to generate personalized color palettes based on user preferences.
Market Position
Positions itself as the most accessible 'Shader Magic' tool for designers who want to move beyond static imagery without writing code, competing with custom GSAP/Three.js development.
Leadership
Founders
George Hastings
Multi-disciplinary design & product leader with 14+ years of experience. Previously Senior Interaction Designer at IDEO, UX Designer at AREA 17, Director of Product Design at Attune, and Design Director at Loftie. Education from Hyper Island.
Executive Team
George Hastings
Founder & CEO
Leader in design and product, with a history of roles at IDEO, AREA 17, and various high-growth startups.
Founding Story
Created by George Hastings to simplify the process of generating complex graphics without extensive coding knowledge, bridging the gap between design and high-performance web graphics.
Business Model
Revenue Model
Subscription-based SaaS (SaaS)
Pricing Tiers
Access to 70+ effects, 10 publishes (with logo), image and video exports (720p/30fps).
Unlimited publishes, commercial license, logo removal, JSON export, high-quality video (4K), 3D models, video hosting (15MB), custom fonts, and CDN optimization.
Target Markets
- Software designers
- Motion designers
- Web developers
- Creative agencies
- Web and app motion graphics
- Interactive hero sections
- Product visualizations
- Design prototyping
- UI8
- Zajno
- SF Compute
- Kura.sh