DX

DX is a developer intelligence platform that helps engineering leaders measure productivity and enhance developer experience through scientific rigor and data-driven insights.

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At a Glance

27Tool Views

Salt Lake City, UtahHeadquarters

2020Est.

190Employees

Business Intelligence

Connect

AI Tools by DX

(1)

DX

Developer Intelligence Platform

Performance Metrics LLM Evaluations Business Intel

Discussions

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Latest News

03/17/2026

Products & Services

Developer Experience

Includes Developer Experience Index (DXI), Industry Benchmarking, Workflow Analysis, Executive Reporting, DevSat, and Targeted Studies.

Engineering Productivity

Includes SDLC Analytics, DX Core 4 framework, TrueThroughput™, Team Dashboards, Custom Reporting, and Engineering Allocation.

AI Measurement

Features Strategic Planning, Vendor Evaluation, Usage Analytics, AI Code Metrics, Impact Analysis, and AI Workflow Optimization.

Fabric

Provides Systems Catalog, Context Management, AI Readiness, and Agent Ops Tools.

Market Position

Differentiated by its scientific approach and focus on developer experience (DevEx) rather than surveillance-based metrics. It integrates with standard engineering tools while prioritizing qualitative feedback.

Leadership

Founders

Abi Noda

CEO and Co-founder. Previously Founder and CEO of Pull Panda (acquired by GitHub). Former Product and Research lead at GitHub. Former CTO at Kaplan (Dev Boot Camp).

Greyson Junggren

CRO and Co-founder. Previously a veteran go-to-market executive at developer-logistics companies, notably GitPrime (acquired by Pluralsight).

Executive Team

Abi Noda

CEO & Co-founder

Ex-GitHub, Ex-Pull Panda founder.

Greyson Junggren

CRO & Co-founder

Ex-GitPrime (Pluralsight).

Board of Directors

Abi Noda

Co-founder

Greyson Junggren

Co-founder

Matthew Jacobson

General Partner at ICONIQ Growth

Founding Story

Founded by Abi Noda and Greyson Junggren to move beyond flawed productivity metrics like lines of code. The platform was built to capture both quantitative system data and qualitative developer sentiment, collaborating with researchers like Dr. Nicole Forsgren.

Business Model

Revenue

Acquired for $1 billion in 2025.

Revenue Model

SaaS subscription based on developer seats/licenses.

Pricing Tiers

Enterprise

Modular

Pricing based on developer licenses; modular insights and tools; volume discounts for large teams.

Acquired by Atlassian

Target Markets

Industries & Segments

Enterprise Software
Financial Services
Technology Companies

Use Cases

Measuring engineering productivity
Improving developer experience
Analyzing AI impact on software development
Engineering leader onboarding

Notable Customers

Vercel
Brex
Pfizer
Block

Quick Facts

Headquarters

Salt Lake City, Utah

Founded

2020

Entity Type

Inc.

Employees

190

Total Funding

$1.002B+

Investors

Atlassian, ICONIQ Growth

Office Locations

Salt Lake City

San Francisco

Funding History

Seed$2,000,000

January 2022

Preface Ventures

Growth RoundUndisclosed

March 2025

ICONIQ Growth

Acquisition$1,000,000,000

September 2025

$1,000,000,000 valuation

Atlassian

History & Milestones

March 2026

Named #1 in G2’s Spring 2026 Grid for Software Development Analytics Tools.

March 2025

Received a growth investment from ICONIQ Growth.

September 2025

Acquired by Atlassian for $1 billion.

December 2024

Introduced DX Core 4, a new framework for measuring developer productivity (DORA, SPACE, and DevEx).

June 2022

Emerged from stealth mode with seed funding.

Key Capabilities

DX Core 4 (DORA, SPACE, DevEx)

TrueThroughput™

Developer Experience Index (DXI)

Direct Benchmarking™

AI Measurement Framework

Integrations & Partnerships

Platform Integrations

GitHub
GitLab
Jira
Slack
PagerDuty
Linear
Backstage

Key Partnerships

Thoughtworks

Spotify

Sourcegraph

Connect

Website

getdx.com/

X / Twitter

DeveloperXM

AI Topics

DX focuses on these topics:

Performance Metrics(1)

LLM Evaluations(1)

Business Intelligence(1)

Back to all developers

DX

DX is a developer intelligence platform that helps engineering leaders measure productivity and enhance developer experience through scientific rigor and data-driven insights.

Visit Website

At a Glance

27Tool Views

Salt Lake City, UtahHeadquarters

2020Est.

190Employees

Business Intelligence

Connect

AI Tools by DX

(1)

DX

Developer Intelligence Platform

Performance Metrics LLM Evaluations Business Intel

Discussions

No discussions yet

Be the first to start a discussion about DX

Latest News

03/17/2026

DX named #1 in G2’s Spring 2026 Grid® for Software Development Analytics Tools

getdx.com

12/09/2025

Introducing DX Annual

getdx.com

11/19/2025

Release of 'Frictionless' book by Abi Noda and Nicole Forsgren

getdx.com

09/18/2025

Atlassian acquires DX for $1 billion

techcrunch.com

Products & Services

Developer Experience

Includes Developer Experience Index (DXI), Industry Benchmarking, Workflow Analysis, Executive Reporting, DevSat, and Targeted Studies.

Engineering Productivity

Includes SDLC Analytics, DX Core 4 framework, TrueThroughput™, Team Dashboards, Custom Reporting, and Engineering Allocation.

AI Measurement

Features Strategic Planning, Vendor Evaluation, Usage Analytics, AI Code Metrics, Impact Analysis, and AI Workflow Optimization.

Fabric

Provides Systems Catalog, Context Management, AI Readiness, and Agent Ops Tools.

Market Position

Leadership

Founders

Abi Noda

CEO and Co-founder. Previously Founder and CEO of Pull Panda (acquired by GitHub). Former Product and Research lead at GitHub. Former CTO at Kaplan (Dev Boot Camp).

Greyson Junggren

CRO and Co-founder. Previously a veteran go-to-market executive at developer-logistics companies, notably GitPrime (acquired by Pluralsight).

Executive Team

Abi Noda

CEO & Co-founder

Ex-GitHub, Ex-Pull Panda founder.

Greyson Junggren

CRO & Co-founder

Ex-GitPrime (Pluralsight).

Board of Directors

Abi Noda

Co-founder

Greyson Junggren

Co-founder

Matthew Jacobson

General Partner at ICONIQ Growth

Founding Story

Business Model

Revenue

Acquired for $1 billion in 2025.

Revenue Model

SaaS subscription based on developer seats/licenses.

Pricing Tiers

Enterprise

Modular

Pricing based on developer licenses; modular insights and tools; volume discounts for large teams.

Acquired by Atlassian

Target Markets

Industries & Segments

Enterprise Software
Financial Services
Technology Companies

Use Cases

Measuring engineering productivity
Improving developer experience
Analyzing AI impact on software development
Engineering leader onboarding

Notable Customers

Vercel
Brex
Pfizer
Block

Quick Facts

Headquarters

Salt Lake City, Utah

Founded

2020

Entity Type

Inc.

Employees

190

Total Funding

$1.002B+

Investors

Atlassian, ICONIQ Growth

Office Locations

Salt Lake City

San Francisco

Funding History

Seed$2,000,000

January 2022

Preface Ventures

Growth RoundUndisclosed

March 2025

ICONIQ Growth

Acquisition$1,000,000,000

September 2025

$1,000,000,000 valuation

Atlassian

History & Milestones

March 2026

Named #1 in G2’s Spring 2026 Grid for Software Development Analytics Tools.

March 2025

Received a growth investment from ICONIQ Growth.

September 2025

Acquired by Atlassian for $1 billion.

December 2024

Introduced DX Core 4, a new framework for measuring developer productivity (DORA, SPACE, and DevEx).

June 2022

Emerged from stealth mode with seed funding.

Key Capabilities

DX Core 4 (DORA, SPACE, DevEx)

TrueThroughput™

Developer Experience Index (DXI)

Direct Benchmarking™

AI Measurement Framework

Integrations & Partnerships

Platform Integrations

GitHub
GitLab
Jira
Slack
PagerDuty
Linear
Backstage

Key Partnerships

Thoughtworks

Spotify

Sourcegraph

Connect

Website

getdx.com/

X / Twitter

DeveloperXM

AI Topics

DX focuses on these topics:

Performance Metrics(1)

LLM Evaluations(1)

Business Intelligence(1)

Back to all developers