GitLab Inc.
Enable everyone to contribute to and co-create the software that powers our world through the most comprehensive DevSecOps platform that helps teams deliver software faster, more efficiently, while strengthening security and compliance.
Founding Story
GitLab began in 2011 when Dmitriy Zaporozhets, a Ukrainian developer working from his house without running water, created GitLab as an open-source collaboration tool for programmers. He wanted an efficient and enjoyable tool so he could focus on his work, not the tools. In 2012, Sid Sijbrandij, a self-taught Dutch programmer, discovered the project and was impressed by the code quality. He posted on Hacker News asking if people were interested in using GitLab.com - hundreds signed up for the beta. Sid and Dmitriy teamed up in 2013 when large organizations requested enterprise features. They introduced GitLab Enterprise Edition in July 2013, officially incorporated GitLab Inc. in 2014, and participated in Y Combinator Winter 2015, which helped transform the open-source project into a professional enterprise.
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Leadership
Founders
Dmitriy Zaporozhets
Ukrainian developer who created the initial open-source GitLab project in October 2011 from his house in Ukraine (which lacked running water). Co-founded GitLab Inc. and serves as Chief Technology Officer. Created the first version of GitLab CI in November 2012.
Sytse 'Sid' Sijbrandij
Dutch entrepreneur and self-taught programmer from the Netherlands. Previously worked for four years building recreational submarines at U-Boat Worx. Taught himself Ruby programming in 2007. Discovered GitLab in 2012, launched GitLab.com, and co-founded GitLab Inc. with Dmitriy Zaporozhets. Previously served as CEO, now serves as Executive Chair.
Executive Team
Bill Staples
Chief Executive Officer
Current CEO leading GitLab's strategic direction and operations
Jessica Ross
Chief Financial Officer
Appointed December 2025 to lead financial operations and strategy
Business Model
Revenue Model
Subscription-based SaaS and self-managed licenses with freemium and open-core business model. Primary revenue streams include: (1) Subscription revenue from SaaS (GitLab.com) and self-managed deployments, (2) License revenue from self-managed and other offerings, (3) Professional services. The company offers a free tier to attract users and converts them to paid Premium ($29/user/month) and Ultimate (enterprise pricing) tiers. Additional revenue from add-ons including compute minutes, storage, and GitLab Credits for AI features.
Pricing Tiers
For individuals and open source. 5 licensed users, 400 compute minutes/month, 10 GiB storage. Includes source code management, CI/CD, built-in security features, wikis, and issue tracking.
For scaling organizations. Unlimited licensed users, 10,000 compute minutes/month, advanced CI/CD, team project management, SLA management, priority support, code analytics. Includes $12 in GitLab Credits/user/month for GitLab Duo Agent Platform.
For enterprises requiring advanced security and compliance. Application security testing, software supply chain security, vulnerability management, strategic portfolio management, value stream management, compliance and governance, 50,000 compute minutes/month, unlimited guest users. Includes $24 in GitLab Credits/user/month for GitLab Duo Agent Platform.
Target Markets
- Software development teams and engineering organizations
- DevOps and DevSecOps teams
- Enterprise IT organizations
- Financial services and banking
- Technology companies
- Telecommunications
- Software development and version control
- DevOps automation and CI/CD pipelines
- DevSecOps with integrated security testing
- Application security and vulnerability management
- Team collaboration and code review
- Project and portfolio management
- Agoda
- Airwallex
- Ally Financial
- Alteryx
History & Milestones
General Availability of GitLab Duo Agent Platform announced with agentic AI capabilities
Achieved FedRAMP Moderate Authorization for government customers. Announced GitLab 18 with AI-native capabilities.
Named a Leader in Gartner Magic Quadrant for DevOps Platforms (3rd consecutive year) and AI Code Assistants
Named a Leader in first Gartner Magic Quadrant for DevOps Platforms. Achieved first quarter of non-GAAP operating profit in Q3 FY2024.
GitLab Inc. went public on Nasdaq under ticker GTLB at $77 per share IPO price, opening at $94.25 and closing at $103.89 for a $14.9B valuation
1 AI Tool by GitLab Inc.
GitLab Duo
9moAI solution that supports developers throughout the entire software development lifecycle, from planning and coding to securing and deploying.
