GitLab Inc.
Enable everyone to contribute to and co-create the software that powers our world through the most comprehensive DevSecOps platform that helps teams deliver software faster, more efficiently, while strengthening security and compliance.
At a Glance
- Software development teams and engineering organizations
- DevOps and DevSecOps teams
- Enterprise IT organizations
- Financial services and banking
- +11 more
AI Tools by GitLab Inc.
(1)
GitLab Duo
AI DevOps Assistant for GitLab
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Latest News
GitLab Announces the General Availability of GitLab Duo Agent Platform
GitLab Appoints Siva Padisetty as Chief Technology Officer
GitLab Appoints Jessica Ross As Chief Financial Officer
GitLab Reports Third Quarter Fiscal Year 2026 Financial Results - $244.4M revenue, up 25% YoY
Products & Services
Open-source DevSecOps platform for individuals working on personal projects and open source contributions. Includes source code management, CI/CD, 5 licensed users, 400 compute minutes per month, and 10 GiB storage.
For scaling organizations seeking enhanced productivity and collaboration. Priced at $29 per user/month (billed annually). Includes unlimited licensed users, 10,000 compute minutes/month, advanced CI/CD, team project management, SLA management, priority support, and $12 in GitLab Credits per user/month for GitLab Duo Agent Platform.
For enterprises requiring advanced security and compliance capabilities. Enterprise pricing with contact sales. Includes application security testing, software supply chain security, vulnerability management, strategic portfolio management, value stream management, compliance and governance, 50,000 compute minutes/month, and $24 in GitLab Credits per user/month.
First commercial offering with features requested by larger organizations for access control, advanced workflows, and enterprise support.
Market Position
GitLab positions itself as the most comprehensive, all-in-one DevSecOps platform, differentiating from competitors like GitHub, Bitbucket, and Azure DevOps by offering the entire DevOps lifecycle in a single application. Key differentiators include: (1) Complete platform from planning to production without requiring third-party integrations, reducing toolchain complexity and costs; (2) Strong DevSecOps focus with built-in security testing, vulnerability management, and compliance features throughout the software development lifecycle; (3) All-remote company culture since inception, advocating for and enabling distributed work; (4) Open-core model with active open-source community and over 5,000+ code contributors; (5) AI-native capabilities with GitLab Duo Agent Platform offering agentic AI for software development; (6) Industry recognition as a Leader in Gartner Magic Quadrant for DevOps Platforms for three consecutive years (2023-2025) and in AI Code Assistants (2025); (7) Strong retention with 119% dollar-based net retention rate; (8) Serving 50%+ of Fortune 100 companies with over 50 million registered users.
Leadership
Founders
Dmitriy Zaporozhets
Ukrainian developer who created the initial open-source GitLab project in October 2011 from his house in Ukraine (which lacked running water). Co-founded GitLab Inc. and serves as Chief Technology Officer. Created the first version of GitLab CI in November 2012.
Sytse 'Sid' Sijbrandij
Dutch entrepreneur and self-taught programmer from the Netherlands. Previously worked for four years building recreational submarines at U-Boat Worx. Taught himself Ruby programming in 2007. Discovered GitLab in 2012, launched GitLab.com, and co-founded GitLab Inc. with Dmitriy Zaporozhets. Previously served as CEO, now serves as Executive Chair.
Executive Team
Bill Staples
Chief Executive Officer
Current CEO leading GitLab's strategic direction and operations
Jessica Ross
Chief Financial Officer
Appointed December 2025 to lead financial operations and strategy
Board of Directors
Founding Story
GitLab began in 2011 when Dmitriy Zaporozhets, a Ukrainian developer working from his house without running water, created GitLab as an open-source collaboration tool for programmers. He wanted an efficient and enjoyable tool so he could focus on his work, not the tools. In 2012, Sid Sijbrandij, a self-taught Dutch programmer, discovered the project and was impressed by the code quality. He posted on Hacker News asking if people were interested in using GitLab.com - hundreds signed up for the beta. Sid and Dmitriy teamed up in 2013 when large organizations requested enterprise features. They introduced GitLab Enterprise Edition in July 2013, officially incorporated GitLab Inc. in 2014, and participated in Y Combinator Winter 2015, which helped transform the open-source project into a professional enterprise.
Business Model
Revenue Model
Subscription-based SaaS and self-managed licenses with freemium and open-core business model. Primary revenue streams include: (1) Subscription revenue from SaaS (GitLab.com) and self-managed deployments, (2) License revenue from self-managed and other offerings, (3) Professional services. The company offers a free tier to attract users and converts them to paid Premium ($29/user/month) and Ultimate (enterprise pricing) tiers. Additional revenue from add-ons including compute minutes, storage, and GitLab Credits for AI features.
Pricing Tiers
For individuals and open source. 5 licensed users, 400 compute minutes/month, 10 GiB storage. Includes source code management, CI/CD, built-in security features, wikis, and issue tracking.
For scaling organizations. Unlimited licensed users, 10,000 compute minutes/month, advanced CI/CD, team project management, SLA management, priority support, code analytics. Includes $12 in GitLab Credits/user/month for GitLab Duo Agent Platform.
For enterprises requiring advanced security and compliance. Application security testing, software supply chain security, vulnerability management, strategic portfolio management, value stream management, compliance and governance, 50,000 compute minutes/month, unlimited guest users. Includes $24 in GitLab Credits/user/month for GitLab Duo Agent Platform.
Target Markets
- Software development teams and engineering organizations
- DevOps and DevSecOps teams
- Enterprise IT organizations
- Financial services and banking
- Technology companies
- Telecommunications
- Software development and version control
- DevOps automation and CI/CD pipelines
- DevSecOps with integrated security testing
- Application security and vulnerability management
- Team collaboration and code review
- Project and portfolio management
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