Gojko Adzic
Gojko Adzic is an individual software-delivery consultant, author, speaker and creator rather than an organization. His work helps product and engineering teams improve product discovery, impact-focused planning, software quality, testing and delivery; he also creates and operates software products including Narakeet and Votito.
At a Glance
- Software product teams and product managers
- Engineers and domain experts taking on product-management responsibilities
- Small and medium-sized teams needing evidence-based roadmaps
- Open-source projects, nonprofits, indie makers and single-product teams
- +3 more
AI Tools by Gojko Adzic
(1)
Lights-on Software Factory
Claude Code Multi Agent Boilerplate
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Latest News
Lights-on Software Factory repository added regulator support for a rule-file-list argument, allowing client workspaces to set their own rules.
Initial export and documentation cleanup published for the Lights-on Software Factory Claude Code boilerplate.
Gojko Adzic presented Keeping Humans In The Loop With AI Coding Agents at GOTO Copenhagen 2026.
Votito launched publicly as a product-management platform combining user feedback, product research, surveys and evidence-based prioritization.
Products & Services
A product decision platform founded by Adzic. It combines feedback forums, idea banks, voting and comments, survey templates, evidence collection, automated scoring, prioritization, public roadmaps, embeddable widgets and API access to help teams decide what to build next.
An AI text-to-speech video maker co-founded by Adzic. It turns scripts, Word/PDF/EPUB files, PowerPoint, Google Slides, Keynote or Markdown into narrated audio and video, with automatic synchronization, captions and reusable voiceovers.
An MIT-licensed open-source Claude Code boilerplate and educational demonstration. It provides a secure container, deterministic Bash-command regulator, lint-based feedback hooks, planning and implementation workflow, and a deterministic multi-agent workflow orchestrator.
Adzic's book and associated workshop method for aligning software initiatives with business goals and focusing delivery on measurable impacts.
Market Position
Adzic is positioned as a practitioner-led alternative to conventional software-delivery consulting and product-management thought leadership, combining books, methods, workshops and working software. Votito differentiates as a feedback-to-roadmap product-decision platform that combines voting with surveys, evidence collection, interpretation and automated scoring for small teams, while Narakeet focuses on fast text-driven narrated video production and Lights-on focuses on deterministic guardrails around AI coding agents.
Leadership
Executive Team
Gojko Adzic
Founder of Votito; founder or co-founder of Narakeet and MindMup; partner at Neuri Consulting LLP
Software-delivery consultant, author and conference speaker. He previously co-founded MindMup, co-founded Narakeet, founded Votito and co-founded Neuri; he is an AWS Serverless Hero and has received software-testing and agile-testing awards.
Founding Story
Adzic began as a software-delivery consultant and author, and has built practical tools and methods around recurring problems he encountered in product development. Narakeet came from his frustration with the time and inconsistency involved in recording and updating narrated tutorial videos: after spending more than four hours making five minutes of content, he decided to build a system that could generate and synchronize narration quickly. Votito was started to help small teams make better product decisions as AI makes software cheaper to build and teams increasingly need to do product research themselves.
Business Model
Revenue Model
Adzic earns through software products, paid books, consulting and workshops. Votito uses recurring workspace subscriptions with a free entry plan, while Narakeet is an online text-to-speech and video service with free trial access shown on its site.
Pricing Tiers
One workspace, one idea bank, one active survey, one workspace member, six-month retention and unlimited panelists, votes, responses and comments.
Up to 10 idea banks, 10 concurrent surveys and 10 workspace members, unlimited retention, API access up to 10,000 calls/day, public roadmap/changelog, exports and standard connectors.
Unlimited workspaces and members, custom domains, SSO/SAML, single-tenant deployment, high-volume API, CRM/ticket integrations, analytics exports and dedicated support/SLA.
Target Markets
- Software product teams and product managers
- Engineers and domain experts taking on product-management responsibilities
- Small and medium-sized teams needing evidence-based roadmaps
- Open-source projects, nonprofits, indie makers and single-product teams
- Enterprise organizations with governance, integration or scale requirements
- Developers, educators, marketers, trainers and content creators needing narrated video
- Product teams aligning roadmaps with measurable customer and business impact
- Engineers, domain experts and small teams performing product research without a dedicated product manager
- Gathering and validating customer or stakeholder feature requests
- Software teams improving acceptance testing, quality, communication and delivery flow
- Creating training, marketing, documentation, lecture, screencast and narrated presentation videos
- Teams using Claude Code that need secure execution, deterministic guardrails and repeatable multi-agent workflows
- MindMup was described as an online collaboration tool used by millions of schoolchildren worldwide.
- Narakeet is presented with examples and testimonials for remote lectures, corporate training, marketing/promotional videos, quizzes, screencasts and YouTube content.