Goodnotes
To transform how people capture, create, and collaborate on their ideas by building the world's first AI-powered digital paper.
At a Glance
- Students
- Educators
- Creative Professionals
- Enterprise Teams
AI Tools by Goodnotes
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Goodnotes AI
AI Features for Note Taking
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Latest News
Goodnotes introduces Stroke Stabilization and enhanced Whiteboards.
Goodnotes pivots to Enterprise focus with new Essentials and Pro plans.
Goodnotes acquires Korean AI startup Dropthebit.
Goodnotes invests $1.9 million in South Korean digital stationery platform WeBudding.
Products & Services
The core note-taking application featuring AI-powered handwriting tools, math assistance, and interactive exam practice.
A subscription plan designed for essential note-taking needs with core AI features.
A premium plan for professional users, including advanced collaboration tools and unlimited AI credits.
Enterprise-grade note-taking and collaboration tools with centralized management.
Market Position
Market leader in digital handwriting, positioned as the first to integrate generative AI with digital ink, competing with Notability, Evernote, and Microsoft OneNote.
Leadership
Founders
Steven Chan (Ho Chuen Steven Chan)
Founder & CEO. A self-taught programmer, Steven started Goodnotes while he was a second-year Mathematics student at the University of Queensland, Australia. He built the first version of the app as a solopreneur to solve his own frustrations with taking notes on the iPad.
Executive Team
Steven Chan
Founder & CEO
Self-taught programmer and Mathematics student at University of Queensland who founded the company as a solopreneur.
Dr. Minh Tran
Chief Operating Officer (COO)
Business leader with a PhD, instrumental in scaling the company's global operations.
Board of Directors
Founding Story
Steven Chan was a second-year university student frustrated with the inefficiencies of paper notes. When the iPad launched in 2010, he saw an opportunity to create a better experience and taught himself Objective-C to build Goodnotes, which launched in 2011.
Business Model
Revenue Model
Freemium subscription model (SaaS) and legacy one-time purchases.
Pricing Tiers
Up to 3 notebooks, limited features.
Core features including AI handwriting spellcheck and math assistance.
Full access to all features, advanced collaboration, and priority support.
Available for Goodnotes 6 users prior to the 2025 plan shift.
Target Markets
- Students
- Educators
- Creative Professionals
- Enterprise Teams
- Student note-taking and study
- Digital planning and journaling
- Professional documentation and PDF markup
- Collaborative brainstorming on whiteboards
- Creative sketching and design
- Various top-performing schools in Hong Kong
- Digital creators like KDigitalStudio