Graham Lipsman
To create crisp abstractions, fluid products, and performant teams, delivering simple, research-backed solutions for eCommerce and AI-powered tools.
At a Glance
- B2C eCommerce brands
- Natural supplement and CBD companies
- Content writers and digital marketers
AI Tools by Graham Lipsman
(1)
Framelink
Figma MCP Server for AI Agents
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Latest News
Launch of Framelink MCP server for Figma-to-code integration
Introduction of Flourish Commerce CRO Audit service
Release of Txt Muse AI-powered text editor
Simple Certs featured on cannabis industry podcast for compliance solutions
Products & Services
eCommerce technology studio providing products, infrastructure, and consulting.
Compliance management platform for the natural supplement industry to create and host Certificate of Analysis (COA) pages.
AI-powered text editor designed for long-form content writing, featuring autocomplete and rewrite tools.
Service providing research-backed eCommerce conversion rate optimization (CRO) audits.
Market Position
Research-backed, simple, and performant tools built by an experienced engineer-consultant.
Leadership
Founders
Graham Lipsman
Entrepreneur and engineer based in Santa Barbara. Previously co-founded BranchLabs and grew it to a dozen-person team before focusing on niche SaaS products.
Executive Team
Graham Lipsman
Founder
Engineer and eCommerce consultant with over a decade of experience in B2C tech. Founded BranchLabs and several SaaS products.
Founding Story
Started as a solo technology studio in 2013, BranchLabs grew into a larger consulting team before the founder shifted focus toward building a suite of specialized eCommerce and AI software products.
Business Model
Revenue Model
A mix of eCommerce consulting services, one-time audit fees, and SaaS subscriptions (usage-based and monthly).
Pricing Tiers
Up to 5 certificates, includes default site embeds.
Usage-based pricing for each certificate uploaded beyond the free allowance.
1-page CRO audit.
3-page CRO audit (frequently on sale for $547).
5-page CRO audit (frequently on sale for $895).
Target Markets
- B2C eCommerce brands
- Natural supplement and CBD companies
- Content writers and digital marketers
- eCommerce conversion rate optimization
- Supplement/CBD regulatory compliance
- Long-form content creation with AI
- Automated design-to-code workflows
- B2C eCommerce brands
- Natural supplement industry companies