HeyGen
HeyGen is an AI video generation platform that empowers businesses and individuals to create professional, localized video content using lifelike AI avatars without the need for cameras or crews.
At a Glance
- Enterprise Marketing Teams
- Small Business Owners
- Content Creators
- Corporate Training Departments
- +1 more
AI Tools by HeyGen
(1)
HyperFrames
HTML to MP4 Rendering Framework
Discussions
No discussions yet
Be the first to start a discussion about HeyGen
Latest News
HeyGen Ships 15 Major Product Launches in 30 Days
HeyGen Named to Fast Company's Most Innovative Companies 2026
HeyGen Reaches $100 Million ARR Milestone
Launch of HeyGen Video Agent for Interactive Customer Support
Products & Services
Core platform for creating studio-quality videos from text using AI avatars.
Tool that translates videos into 175+ languages with natural lip-syncing.
Feature allowing users to create high-quality personal avatars from 2 minutes of footage.
Interactive AI agent for automated customer engagement and sales.
Market Position
Positioned as the leading high-fidelity AI avatar platform with a focus on ease of use and personalization. Competes with market leader Synthesia by offering superior photorealism for individual 'Instant Avatars' and aggressive product velocity.
Leadership
Founders
Joshua Xu
Co-founder & CEO. Previously a data scientist and AI computer vision researcher at Snap Inc. Master's in Computer Science from USC.
Wayne Liang
Co-founder & Chief Innovation Officer (CIO/CPO). Previously a software engineer at Snap Inc. and product designer at ByteDance. Master's from CMU.
Executive Team
Joshua Xu
Co-founder & CEO
Former Snap AI researcher and data scientist; expert in computer vision and scalable tech.
Wayne Liang
Co-founder & CIO/CPO
Former software engineer at Snap and product designer at ByteDance; focused on user experience and product innovation.
Board of Directors
Founding Story
Founded by former Snap engineers Joshua Xu and Wayne Liang in late 2020, HeyGen (originally Surreal AI) was born from the desire to make video production accessible to everyone. Xu, an introvert, wanted a way to share expertise through video without the intimidation of being on camera. The company pivoted from 3D avatars to photorealistic AI video, scaling rapidly from $1M to $100M ARR in just over two years.
Business Model
Revenue Model
SaaS subscription-based model with credit-based usage and API licensing.
Pricing Tiers
1 credit, 1 custom digital twin, 30+ languages, standard processing.
15 credits, 1080p export, voice cloning, watermark removal.
30 credits, 4K resolution, collaborative team features, premium voices.
Shared workspace, centralized billing, and higher usage limits.
Full platform access, custom usage, SSO, and dedicated support.
Target Markets
- Enterprise Marketing Teams
- Small Business Owners
- Content Creators
- Corporate Training Departments
- Sales Teams
- Personalized Sales Outreach
- L&D and Corporate Training
- Content Creation for Social Media
- Multilingual Marketing Campaigns
- Customer Support Automation
- HP
- HubSpot
- Intel
- DHL