HeyGen
HeyGen's mission is to help people be their best self, every time, by making clear, confident video communication possible with a person's own face, voice, ideas and AI Personal Avatar. It describes itself as an identity-first AI video and AI avatar company serving creators, businesses and enterprises.
At a Glance
- Small businesses and startups
- Enterprise marketing, sales and communications teams
- Learning and development and corporate training
- Education and online course providers
- +4 more
AI Tools by HeyGen
(1)
HyperFrames Studio
Video Editing With AI Agents
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Latest News
HeyGen became HIPAA-eligible for Enterprise customers, with a Business Associate Agreement for healthcare and life-sciences workflows involving protected health information.
Introduced HeyGen Video, a general-purpose video model generating synchronized picture and sound from text, images or reference video.
Announced the Avatar IV API for lifelike image-to-video avatar generation in products.
Announced Bin Liu joining as VP of Product Engineering and launched Video Agent in public beta.
Products & Services
Cloud platform for creating presenter-led videos from scripts, documents, slides, images, audio or prompts using AI avatars, voices, video generation and editing.
Consent-based AI versions of a real person that reproduce their likeness, voice, delivery and expressions for repeated video creation.
Image-to-video avatar model for lifelike motion and performance, made available in the web app and subsequently through an API.
HeyGen's advanced human-centric avatar model focused on more realistic expressions, movement, eye contact and delivery.
Market Position
HeyGen positions itself around identity-first, human-centric AI video: highly realistic personal avatars, voice and likeness preservation, multilingual translation and scalable business workflows rather than purely cinematic text-to-video. Its competitive set includes Synthesia, D-ID, Colossyan, InVideo, Akool, Pictory, Runway and newer general-purpose generative-video platforms; HeyGen differentiates with personal/digital-twin avatars, broad localization, creator-to-enterprise breadth, API access and a strong emphasis on authenticity and responsible likeness use.
Leadership
Founders
Joshua Xu
Co-founder and CEO. He holds a master's degree in computer science from Carnegie Mellon University and spent more than six years at Snapchat, where he worked on ads ranking, machine learning, computational photography, Snapchat Ads and the AI camera.
Wayne Liang
Co-founder and Chief Innovation Officer. He studied at Tongji University and Carnegie Mellon University, and previously worked at Smule as a product designer, helping build products used by millions of people to sing together on phones.
Executive Team
Joshua Xu
Co-founder and Chief Executive Officer
Carnegie Mellon computer-science master's graduate and former Snapchat lead engineer who worked on ads ranking, machine learning and computational photography.
Wayne Liang
Co-founder and Chief Innovation Officer
Former Smule product designer; studied at Tongji University and Carnegie Mellon University and leads product and innovation direction.
Board of Directors
Founding Story
Joshua Xu and Wayne Liang say they started HeyGen because they were introverts who had ideas to share but disliked being on camera. After building creator products at Snapchat and Smule, they saw that video had become a powerful communication medium that excluded camera-shy experts, educators and creators. They set out to use AI avatars so people could create authentic video from their own face, voice and ideas without repeatedly filming themselves.
Business Model
Revenue Model
Subscription plans for individuals, teams and enterprises; separate prepaid/pay-as-you-go and enterprise API usage; and HyperFrames Studio Pro subscription. Enterprise contracts are custom quoted and add governance, support, security, concurrency and usage controls.
Pricing Tiers
3 watermarked videos per month, up to 1 minute each, one custom video avatar, 500+ presenters and 30+ languages.
600 credits, 1080p export, no HeyGen branding, custom avatar with voice and likeness, 175+ languages and dialects.
1,000 credits, 4K export, frontier video/image models, videos up to 30 minutes and higher usage limits.
1,500 credits, videos up to 60 minutes, shared workspace, SAML/SSO, brand kit, SCORM/LMS integrations and higher concurrency.
Custom credit volume, no maximum video length, fastest processing, highest concurrency, governance and enterprise support.
25,000 credits/month, premium HeyGen and third-party video/image/voice/music models, unlimited cloud exports and unlimited background removal; separate from HeyGen plans.
Target Markets
- Small businesses and startups
- Enterprise marketing, sales and communications teams
- Learning and development and corporate training
- Education and online course providers
- Creators, coaches, consultants and real-estate professionals
- Healthcare and life-sciences organizations
- Marketing and advertising videos
- Product explainers, demos and social content
- Corporate training, onboarding and internal communications
- Learning and development, online courses and education
- Global localization, translation and multilingual communications
- Sales enablement and customer support
- Coursera
- Workday
- HubSpot
- J.P. Morgan