Higgsfield AI
Higgsfield is an all-in-one AI creative studio and AI-native multimedia content platform that makes cinematic-quality video and image creation accessible to anyone with an idea. It combines proprietary and partner generative models with cinematic reasoning and production workflows for creators, marketers, brands, agencies and filmmakers.
At a Glance
- Individual and first-time creators
- Professional filmmakers, directors and editors
- Social media marketers and creator-economy professionals
- Brands and consumer companies
- +5 more
AI Tools by Higgsfield AI
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Higgsfield
Open Source Distributed ML Training
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Latest News
Higgsfield announced a $400 million Series B at a $5.4 billion valuation, led by DST Global; reported $700 million annualized revenue, 30 million users and 390 Fortune 500 customers.
Higgsfield rolled out Supercomputer, its agent-powered product for complex multi-scene visual production.
Launched Higgsfield Original Series and debuted Arena Zero, a crowdsourced AI TV-pilot/greenlighting program.
Released results of its AI filmmaking competition, with nearly 8,800 submissions from 139 countries and a $500,000 cash prize pool.
Products & Services
Browser-based, end-to-end creative workflow spanning ideation, image/video generation, editing, post-production, visual effects, ads, storyboards and cinematic production.
The initial mobile-first AI video app, generating clips from scratch or from a selfie/reference media and prompt, including personalized scenes and motion.
Professional AI filmmaking workspace with cinematic parameters, camera and lens controls, genre, tempo, references, multishot workflows, color grading and long-form production capabilities.
Cinema Studio generation with Director Panel, 6 camera bodies, 11 optical lenses, 15+ director movements, Grid Mode, Multishot Editor, 3D scenes, emotional character controls and Full 4K rendering.
Market Position
Higgsfield positions itself as a full-stack, cinematic creative operating system rather than a single text-to-video model: it combines proprietary reasoning, image/video models, partner-model access, camera and lens controls, consistency tools, editing and production workflows. It competes with Runway, OpenAI Sora, Google's Veo/Flow, Kling, Luma AI, Haiper, and other generative-video platforms, differentiating around controllable cinematic direction, social/marketing workflows, speed, model breadth and enterprise-scale production.
Leadership
Founders
Alex Mashrabov
Co-founder and CEO; former head of generative AI at Snap. He previously co-founded AI Factory, whose computer-vision technology powered Snapchat Cameos and face filters; Snap acquired AI Factory for $166 million in 2020 (the company's later release says Snap acquired it in 2019).
Yerzat Dulat
Co-founder and CTO; an AI researcher specializing in generative video and machine learning. He is described as largely self-taught, began publishing open-source ML work around 2014, and leads Higgsfield's AI research and engineering.
Mahi de Silva
Co-founder and Chief Strategy Officer; previously co-founded, chaired and led conversational-AI company Amplify.ai, served as CEO of Triller, led Opera Mediaworks, held startup leadership roles at VeriSign, and held engineering leadership roles at Apple.
Executive Team
Alex Mashrabov
Co-Founder & Chief Executive Officer
Former head of generative AI at Snap and co-founder of AI Factory, acquired by Snap; worked on Cameos, AR effects/filters and MyAI-related products.
Yerzat Dulat
Co-Founder & Chief Technology Officer
AI researcher and open-source ML contributor specializing in generative video; leads Higgsfield AI research and engineering.
Board of Directors
Founding Story
Alex Mashrabov saw an opening for accessible, personalized video creation after observing that OpenAI's Sora was gated toward well-funded creatives. He launched Higgsfield to serve creators of all types—from consumers and social creators to marketers—with mobile-first, social-forward tools that could turn text, images, selfies or reference videos into controllable, realistic video; the founding team initially built its generative models in under nine months with 16 people and 32 GPUs.
Business Model
Revenue Model
Consumer and business subscriptions priced in monthly credits, additional marketplace/unlimited passes, enterprise workflows and a separate pay-as-you-go developer API. The API uses a prepaid US-dollar balance with per-generation/per-second video and per-image rates and no subscription requirement.
Pricing Tiers
270 credits/month; about 135 Nano Banana Pro generations or 15 Seedance 2.0 Fast videos; selected models and features.
1,200 credits/month; about 600 Nano Banana Pro generations or 53 Seedance 2.0 videos; broader model access and unlimited/free-generation windows for selected models.
3,000 credits/month with larger 6,000/9,000-credit options shown; about 1,500 Nano Banana Pro generations or 133 Seedance 2.0 videos; all models/features and expanded unlimited windows.
No subscription; top up a dollar balance and pay published model rates. Examples on the official API page include Marketing Studio Image at $0.0059/image, Soul 2 and Soul Cinema at $0.0032/image, DoP at $0.125/generation, and video rates from $0.042/second for Kling 2.5.
Target Markets
- Individual and first-time creators
- Professional filmmakers, directors and editors
- Social media marketers and creator-economy professionals
- Brands and consumer companies
- Advertising and creative agencies
- Media, entertainment and broadcasting studios
- Social media content for TikTok, Reels, Shorts and other short-form channels
- Product video ads, social-first campaigns and high-volume creative A/B testing
- AI filmmaking, cinematic trailers, episodic content and previsualization
- Enterprise campaign and launch production
- Storyboard and concept development before physical production
- Fashion, lifestyle and editorial image creation
- 390 Fortune 500 companies
- Secret Level, whose Academy trailer was built entirely in Cinema Studio
- Vertex CGI
- NBA teams